This document summarizes the progression of designs for a film poster over five iterations. The final design was chosen as it featured a transparent main image of the character emerging from a crack, credits for the actors and directors, a 4-star rating from The Guardian, and the release date of November 2015. Text and visual elements were chosen and arranged to create intrigue around the horror film's secret while linking stylistically to the production company logo through use of moon imagery and light purple colors. Minor adjustments were made at each stage to refine the composition and increase the creepy atmosphere in line with the film's genre.