Project kickoff presentation template for businesses
1.
Company Name
Year /Quarter / Month
Project kickoff
presentation
Use this space for legal copy. Explain if the information is confidential, who can
read this deck, etc.
Year/Quarter/Month
Company Name
Write abrief bio for this team
member. Mention their
background, area of expertise,
and what their responsibilities
will be on this project.
Full Name
Title
Write a brief bio for this team
member. Mention their
background, area of expertise,
and what their responsibilities
will be on this project.
Full Name
Title
Write a brief bio for this team
member. Mention their
background, area of expertise,
and what their responsibilities
will be on this project.
Full Name
Title
Meet the team
5.
Year/Quarter/Month
Company Name
A statementabout what
inspired this project: a
challenge, a goal, or a vision.
Think about your audience.
Some will already know about the project. Others will be
hearing about it for the first time.
This is your opportunity to make sure everyone is on the
same page.
6.
Year/Quarter/Month
Think about youraudience.
Some will already know about the project. Others will be
hearing about it for the first time.
This is your opportunity to make sure everyone is on the
same page.
A statement about
what inspired this
project: a
challenge, a goal,
or a vision.
Company Name
7.
Company Name
Step 1Step 2 Step 3 Step 4
Goal
What steps must
the team take to
reach their
business goals?
Year/Quarter/Month
Project roadmap
For example, mention
the project kickoff, the
first delivery, go-live
date, etc.
You can also describe
phases, like strategy,
concepting, etc.
Remember, this is a
high-level
summary. Focus on
key milestones.
Finally, describe what
needs to happen for the
project to reach its
conclusion.
8.
Year/Quarter/Month
Company Name
Step 1
Whatsteps must
the team take to
reach their business
goals?
Step 4
For example,
mention the project
kickoff, the first
delivery, go-live
date, etc.
Step 5
You can also
describe phases like
strategy,
concepting, etc.
Goal
Finally, describe
what needs to
happen for the
project to reach its
conclusion.
Step 2
Remember, this is a
high-level summary,
not a detailed view.
Step 3
Focus on key
milestones,
meetings and
events.
Project roadmap
9.
Problem 1
Describe aproblem or challenge currently
affecting your market, your customers, or
your company.
Problem 2
Describe a problem or challenge currently
affecting your market, your customers, or
your company.
Company Name
A headline about
the challenges
you’re facing
Year/Quarter/Month
10.
Describe a challengethat
might come up during the
project
Explain the specific steps the team will take to mitigate
this challenge.
Explain the specific steps the team will take to mitigate
this challenge.
Explain the specific steps the team will take to mitigate
this challenge.
Potential challenge How we’ll respond
Describe a challenge that
might come up during the
project
Describe a challenge that
might come up during the
project
Year/Quarter/Month
Company Name
Facing the challenges ahead
1
2
3
11.
Step 1
Describe howthe team
will mitigate this
challenge. Use specific
and actionable steps.
Step 3
Describe how the team
will mitigate this
challenge. Use specific
and actionable steps.
Step 2
Describe how the team
will mitigate this
challenge. Use specific
and actionable steps.
Describe a
challenge that
might come up
during the
project.
Company Name
How we’ll address or avoid this challenge
Year/Quarter/Month
12.
Year/Quarter/Month
Company Name
The solution
Introduceyour project and explain how it addresses the
challenges in the previous slide.
Provide a high-level summary of what you’ll be discussing in this
presentation.
This is where the
project comes in: solve
the problems that you
identified.
13.
The solution Thisis where the project comes in: solve the
problems that you identified.
Introduce your project and explain how it addresses the challenges in
the previous slide.
Provide a high-level summary of what you’ll be discussing in this
presentation.
Year/Quarter/Month
Company Name
14.
Role
Age
Profession
Location
Motivation
Education
Motivations
Tech skills
Favorite
brands
Driver 1
Driver2
Driver 3
App 1 App 2
Device 1 Device 2
Add logo Add logo
Company Name
Persona name
Think about a hypothetical user or customer (a
persona) who represents an audience segment.
Introduce your persona, who they are and where they
come from.
The individual might be fictional, but the insights
should be derived from your audience research.
1. What do they want to achieve?
2. What do they care about?
3. What solutions are they looking for?
“Quote the persona on their needs and wants. This can be a fictional line or an
excerpt from a user interview.”
Goals
Year/Quarter/Month
15.
Persona name
Introduce apersona, or fictional
character, that represents your
target audience.
Age:
Profession:
Needs and motivations
What does your persona want, and what do
they care about?
Pain points
What challenges does your persona face?
What are their concerns?
How we can help
Describe how your product meets the needs
of your persona and addresses their pain
points.
Company Name
Year/Quarter/Month
Introduce your
persona or target
audience
16.
Year/Quarter/Month
Company Name
Communication
objectives
Business objectives
Howwe’ll measure the
success of this project
Marketing objectives
A brief description of the key
performance indicator (KPI)
Goal: 00%
A brief description of the key
performance indicator (KPI)
Goal: 00%
A brief description of the key
performance indicator (KPI)
Goal: 00%
A brief description of the key
performance indicator (KPI)
Goal: 00%
A brief description of the key
performance indicator (KPI)
Goal: 00%
A brief description of the key
performance indicator (KPI)
Goal: 00%
17.
Communication
objectives
Write a fewwords about your communication goals for this
project.
Objective title
Communication goals
might include:
increasing brand
awareness, improving
how your teams work
together, or getting
more consistent
feedback from
stakeholders.
Year/Quarter/Month
Company Name
Objective title
Communication goals
might include:
increasing brand
awareness, improving
how your teams work
together, or getting
more consistent
feedback from
stakeholders.
Objective title
Communication goals
might include:
increasing brand
awareness, improving
how your teams work
together, or getting
more consistent
feedback from
stakeholders.
Objective title
Use design elements
to highlight key
objectives or final
outcomes. This will
draw your audience’s
eye towards the
objective.
1 2 3 4
18.
Year/Quarter/Month
Objective title Objectivetitle Objective title Objective title
Company Name
Write a few words about your business goals for this project.
Business
objectives
Business goals might
include: driving sales
growth, reducing costs,
boosting productivity, or
streamlining internal
processes.
Business goals might
include: driving sales
growth, reducing costs,
boosting productivity, or
streamlining internal
processes.
Business goals might
include: driving sales
growth, reducing costs,
boosting productivity, or
streamlining internal
processes.
Business goals might
include: driving sales
growth, reducing costs,
boosting productivity, or
streamlining internal
processes.
1 2 3 4
19.
Year/Quarter/Month
Company Name
Objective title
Marketing
objectives
Writea few words about your marketing goals for this project.
1 2
3 4
Objective title
Marketing goals might include: reaching
new audiences, generating new leads and
sales, or strengthening existing customer
relationships.
Objective title
Objective title
Marketing goals might include: reaching
new audiences, generating new leads and
sales, or strengthening existing customer
relationships.
Marketing goals might include: reaching
new audiences, generating new leads and
sales, or strengthening existing customer
relationships.
Marketing goals might include: reaching
new audiences, generating new leads and
sales, or strengthening existing customer
relationships.
20.
Company Name
Objectives
Phase 1Phase 2 Phase 3
Activities
Deliverables ➔List final outcomes
➔These could be documents,
prototypes, or reports
➔List key tasks
➔Be specific and add as many as
you need
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
➔List final outcomes
➔These could be documents,
prototypes, or reports
➔List key tasks
➔Be specific and add as many as
you need
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
➔List final outcomes
➔These could be documents,
prototypes, or reports
➔List key tasks
➔Be specific and add as many as
you need
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
Project roadmap
Year/Quarter/Month
21.
Objectives
Phase 2
Project roadmap
Phase1 Phase 3
Activities
Deliverables
Company Name
➔List key tasks
➔Be specific and add as many as
you need
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
➔List final outcomes
➔These could be documents,
prototypes, or reports
➔List final outcomes
➔These could be documents,
prototypes, or reports
➔List key tasks
➔Be specific and add as many as
you need
➔List key tasks
➔Be specific and add as many as
you need
➔List final outcomes
➔These could be documents,
prototypes, or reports
Year/Quarter/Month
22.
Objectives
Phase 2
Activities Deliverables
Projectroadmap
Phase 1
Phase 3
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
Use this slide to map out the steps
in more detail. State the main
objective for each phase. Think
about what needs to be achieved.
➔List final outcomes
➔These could be documents,
prototypes, or reports
Year/Quarter/Month
Company Name
➔List key tasks
➔Be specific and add as many as
you need
➔List key tasks
➔Be specific and add as many as
you need
➔List key tasks
➔Be specific and add as many as
you need
➔List final outcomes
➔These could be documents,
prototypes, or reports
➔List final outcomes
➔These could be documents,
prototypes, or reports
23.
Contact list
Briefing
Meeting minutes
Conceptdeck
Comms plan
Image library
Brand assets
Style guides
Case studies
White paper
Other files
Other files
Other files
Other files
Other files
Other files
Full Name
Title
Email
Full Name
Title
Email
Full Name
Title
Email
Links to key files and documents
Company Name
Resources
Year/Quarter/Month
24.
R Responsible
A Accountable
CConsulted
I Informed
Year/Quarter/Month
Company Name
RACI matrix project
management
R
Project stage 1
Project stage 2
Project stage 3
Project stage 4
Project stage 5
R
R
A
C
A
A
I
I
I
I
I
A
C
R
C
C
C
R
A
Name 1 Name 2 Name 3 Name 4
Step 1 Step2 Step 3
Date
Describe an
upcoming phase in
the project.
Date
Project start
date Date
Final
Step
Date
Duplicate this
slide if you need
more steps.
Steps can include
further deliverables,
team check-ins, etc.
Extensions of the
current project, client
meetings, etc.
Year/Quarter/Month
Company Name
Next steps
27.
Year/Quarter/Month
Company Name
Name ofstep 1 Describe the current phase of this project.
DATE
Name of step 2 Describe an upcoming step, such as further
deliverables, check-ins, extensions of the current
project, etc.
DATE
Name of step 3 Add as many steps as you want. Duplicate this
slide if you need more.
DATE
We’re here!
Next steps