Project timeline

Project timeline

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  S Radio Commercial Production Project TeamManagement Kiva Harris July 19, 2014 – September 20, 2014
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  The Project For myproject, I will be creating a commercial for an online radio show that I recently created. Produced myself, the radio show will focus on topics, issues and concerns that young people face in the world today. Thinking outside of the box, the show will not be like any other radio show out there today. With my listeners being my actual co-hosts, there will be fun, gossip, news, and the input of my listeners. What makes this show different is that I wont be just talking at or to my listeners, I will have them involved with me. For my station, I need promotion work, catchy enough to draw listeners in.
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  1. Brainstorm Ideasfor Commercial Coming up with unique ideas and a main theme for the commercial to really grab the attention of my audience. Duration: Three days. July 22, 2014 Details: Writing down ideas, listening to commercials on the radio and TV to see how they are being delivered, freestyle ideas and record them, and write EVERYTHING down. Getting advice, tips and ideas from others would be helpful and reaching out to present or former radio personalities on how to create a successful commercial.
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  2. Write Script SAfter coming up with ideas for the commercial, the next step is to write the actual script for the commercial bringing together all of the ideas. Duration: One Week. July 29, 2014 Details: Bringing all ideas from brainstorming and collecting information and feedback from others, making an outline of the ideas and theme in order, writing a rough draft script and lastly writing a final script for the commercial. Reaching out to professionals to proof read the script and finalize it.
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  3. Production System SAfter finalizing the script for the actual commercial, the next step is to insure that a recording system is installed onto a useable computer and a recording studio or area is reserved; also all materials are prepared and ready for production. Duration: Two weeks. August 8, 2014 Details: Contact studios for studio time to record and confirming dates, make sure production systems are on computer by downloading or purchasing them, materials such as microphone and headphones must be available by purchasing them or using studio’s.
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  4. Record Commercial SAfter confirming production time and place, it is now time to record the actual commercial with voice only. Duration: Two days. August 13-14, 2014 Details: Using studio or computer with digital recording system recording commercial with voice only. Recording multiple times, record in different voices and expressions, putting emphasis on word choices that will stand out in the commercial and having fun making the commercial.
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  5. Additional Sounds SAfter recording the voice only commercial, the next step is to collect and gather different sound bites, splitters, instrumentals, and sound effects to add onto the commercial. Duration: Two days. August 22, 2014 Details: Finding different background sounds for the commercial via YouTube, making your own instrumentals on Garage Band or Adobe Audition, using snippets from movies, TV shows or songs, saving sounds to a personal drive for the final production.
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  6. Edit S Afterrecording the voice audio and searching and or making your own sound bites for the commercial, the next step is to edit the voice audio. Duration: Three days. August 25, 2014 Details: Using studio or digital editing system on computer, editing voice recording on Adobe Audition, GarageBand or other software types, studio editing systems, adding enhancements to recording, and making changes if needed.
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  7. Producing Production SAfter editing the voice recording to liking, the next step is to add the additional sounding (instrumentals, sound bites, sound effects and splitters) to the voice recording to create the commercial. Duration: Three Days. August 29, 2014 Details: This is the time where both voice recording and sounds will come together for the commercial. Balance out the audio in the sound bites and instrumentals from the actual voice recording. Use Adobe Audition or Garage Band or other editing programs for adding enhancements to sound bites. If producing in studio, use studio software for adding sound for background voice recording.
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  8. Produce FinalCommercial S After combining both voice audio recording and sound bites and making enhancements to them both, it is now time to put everything you’ve been working on all together for an amazing outcome of the commercial. The final step for the commercial. Duration: One week. September 5, 2014 Details: The final step of the production bringing everything together into one mix down and creating the final commercial. Using an editing system such as Adobe Audition or Garage Band, headphones, hard drive to save once commercial is completed.
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  9.The Finished Product SAfter editing the final commercial with the voice, sound effects and the instrumentals, it is now time to post the finished commercial onto the online radio show’s website as the theme to promote the show. Duration: One day. September 10, 2014 Details: The finished product must now go onto the online website for the radio show. The commercial will help promote the actual show. The commercial will be used for short commercial breaks within the show.
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  10. Promote! S Afterposting the commercial onto the website where the radio show will be, it is not time to use the commercial to promote the actual show. Duration: One week. September 19, 2014 Details: Using social media to promote the radio show with the commercial. Creating links where listeners can click on via any social network to direct them to the commercial and homepage for the show. Create demos with the commercial and pass them out to people to spread the word about the show. Aside of social media and networking, creating flyers to inform people about the radio show, which will draw them to the website where they will also hear the commercial. The objective it to promote the show and attract