A promoter is someone who establishes a business entity and handles the initial organization and registration. They bring together the necessary people and resources, file required documents, and arrange initial funding. Promoters have fiduciary duties to act in good faith and not profit secretly. They are responsible for preliminary contracts and liable for misstatements in documents like the prospectus. For their efforts, promoters may receive compensation like fully paid shares, cash and shares, commissions, or a fixed payment as outlined in the company articles.