Promotional Digital Marketing Presentation Template.pdf

Promotional Digital Marketing Presentation Template.pdf

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  DIGITAL MARKETING Presentation by NayanaP
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  About Me I amNayana P, I am a Freelance Digital Marketing Strategist in Calicut, Kerala, with expertise in SEO, SMM, Content Marketing, Email Marketing, and Brand Consulting. I specialize in crafting tailored strategies to enhance online visibility, drive engagement, and boost conversions. As a freelance digital marketer in Calicut , the objective is to support organisations build solid brands while achieving their online marketing targets through creative and successful approaches A passionate digital marketing devotees with a solid foundation in transactions. With an educational background in B.com and a concentration in Digital Marketing, I have created an original combination of business knowledge and the internet specialization.
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  WHAT WE DO ? 1.SEO: Services help businesses improve their website's visibility, ranking, and organic traffic on search engines 2.SEM : SEM stands for Search Engine Marketing, which is a form of digital marketing that involves promoting a website or online content through search engines 3.SMM : services help businesses manage and optimize their social media presence to achieve marketing goals. 4.Content Marketing : Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, driving profitable customer action. 5.Email Marketing : Email marketing is a form of digital marketing that involves sending targeted and personalized messages to customers and potential customers via email. Digital marketing is the advertising of businesses that interact via potential consumers employing online platforms along with various types of online interaction. This involves beyond email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. DIGITAL MARKETING
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  In today's digitalage, having a strong online presence is crucial for businesses to succeed. Digital marketing helps achieve this, making it an essential aspect of modern marketing strategies. WHY DIGITAL MARKETING ? TARGET 1. Awareness: - Increase brand recognition - Reach new audiences - Build brand identity 2. Consideration: - Drive website traffic - Generate leads - Encourage engagement 3. Conversion: - Sales - Sign-ups - Downloads - Form submissions STRATEGY A digital marketing strategy is a plan to achieve specific goals using digital channels. It involves: 1. Goal setting 2. Audience analysis 3. Channel selection 4. Content creation 5. Budget allocation 6. Measurement and optimization COST Target cost refers to the desired cost of acquiring one customer or achieving a specific goal. It helps determine budget allocation and ROI (Return on Investment) expectations. Types of target costs: Cost Per Acquisition (CPA) 1. Cost Per Click (CPC) 2. Cost Per Thousand Impressions (CPM) 3. TOOLS Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
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  DIGITAL MARKETING 01 SearchEngine Optimization (SEO) 05 Search Engine Marketing 02 Content Marketing 06 Instant Messaging Marketing 03 Social Media Marketing 07 Affiliate Marketing 04 Pay Per Click (PPC) 08 Email Marketing
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  Search Engine Optimization (SEO) WHAT ISSEO SEO (Search Engine Optimization) services help businesses improve their website's visibility, ranking, and organic traffic on search engines like Google, Bing, or Yahoo. SEO services SEO SERVICES INCLUDE 1.Keyword research and analysis 2.On-page optimization 3.Technical optimization 4.Link building and outreach 5.Content creation and marketing Local SEO 1. E-commerce SEO 2. Enterprise SEO 3. International SEO 4. Technical SEO 5. Content SEO 6. Link building services 7. SEO consulting 8. SEO training 9. SEO audits 10. SEO SERVICES TYPES Improved search engine rankings 1. Increased organic traffic 2. Enhanced brand visibility 3. Better website credibility 4. Targeted audience reach 5. Cost-effective marketing 6. Long-term results 7. Improved user experience 8. BENEFITS OF SEO SERVICES
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  Search Engine Marketing Social Media Marketing SEMstands for Search Engine Marketing, which is a form of digital marketing that involves promoting a website or online content through search engines, such as Google, Bing, or Yahoo. SEM includes two main strategies: 1. Pay-Per-Click (PPC) Advertising: Creating and publishing online ads that are displayed on search engines and other websites, and paying each time a user clicks on the ad. 2. Search Engine Optimization (SEO): Optimizing website content and structure to rank higher in search engine results pages (SERPs) for specific keywords and phrases. Services help businesses manage and optimize their social media presence to achieve marketing goals. SMM services include: 1. Social Media Strategy: Developing a customized strategy for social media marketing. 2. Account Setup and Optimization: Setting up and optimizing social media accounts. 3. Content Creation and Curation: Creating and curating engaging content. 4. Posting and Scheduling: Scheduling and posting content. 5. Engagement and Community Management: Managing engagement and building a community. 6. Paid Social Media Advertising: Running paid social media ads. 7. Influencer Collaboration: Collaborating with influencers. 8. Social Media Analytics and Reporting: Providing analytics and reporting. 9. Social Media Monitoring and Listening: Monitoring and listening to social media conversations. 10. Content Calendar Creation: Creating a content calendar.
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  Web Design Web designencompasses various aspects, including: 1. Visual design: color schemes, typography, imagery, and graphics 2. User experience (UX): layout, navigation, and interactions 3. User interface (UI): design of buttons, forms, and other interactive elements 1. Visually appealing 2. Easy to navigate 3. Mobile-friendly 4. Fast-loading 5. Secure 6. Accessible 7. Optimized for search engines (SEO) Web design refers to the process of creating and building a website, including the layout, visual design, and user experience (UX). A good web design should be:
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  Email Marketing Content Marketing Content marketinginvolves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, driving profitable customer action. Email marketing is a form of digital marketing that involves sending targeted and personalized messages to customers and potential customers via email. Types of email marketing: 1. Newsletters 2. Promotional emails 3. Abandoned cart emails 4. Welcome emails 5. Transactional emails 6. Automated email sequences 7. Personalized emails Types of content: 1. Blog posts 2. Videos 3. Infographics 4. E-books 5. Whitepapers 6. Case studies 7. Podcasts 8. Social media posts
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  Contact Me Calicut 9037166464 http://nayanap.liveblog365.com/ [email protected]
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  :::THANK YOU:::