Promotional package

Promotional package

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  Dawn of theDead (2004) Promotional package I am going to go over the various promotional methods used by the producers and distributers of Dawn of the Dead (2004) and how they relate to the Post-Apocalyptic Horror genre and also how it appeals to that genre’s demographic which is 17-25 males and females. The most common example is that of a trailer released months before the film’s intended release date. This method of promotion allows the film to become recognised by its target audience as well as a general audience too. http://youtu.be/8LUzJAsa-gg Other ranges of media used to promote the film to an audience used were: Being shown on TV Magazine Adverts/Articles Being shown in cinemas before the feature presentation Flash game set during a certain science in the film Website Ads on Internet Most of these methods are conventional methods of advertising to any genre of film but it appeals specifically to the target audience of the Post-Apocalyptic Horror genre as younger people use these types of media such as the internet more than people of other ages. These can be easily found bysomeone from this target audience so will generate a much bigger audience so will become more successful because of a bigger worldwide box office revenue. Press and reviews- A method of promotion that is commonly used for most films is the use of press and reviews. The press includes interviews with the stars in order to create star appeal to appeal to an even wider audience with quite well-known names such as Ving Rhames. Others include an insider into the sets and locations in order to create a bigger buzz for the film. Film magazines and newspapers would also review the film and give an insight into how good the film actually is. However, this could have a negative backfire if the film gets negative reviews which could create a negative buzz so it could be a risky move. The film was mostly a critical success thus creating a more positive buzz to the film showing that the target audience of this sort of genre will be appealing to them which would create a
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  word of moutheffect between other Post-Apocalyptic Horror fans which will thus gain a much bigger audience. Also if you are not a subscriber to film magazines or read newspapers which this demographic most likely are not, it only takes a simple search on the internet to find a list of reviews by various publications and the internet is a source that the genre’s target audience would commonly use. Posters and DVD covers- The poster and the DVD cover look a lot alike with each showing silhouettes of the infected walking towards the shot which connotes that they are threatening with the wide shot emphasising this as they are shown to be a mass group which signifies the ratio of humans to Zombies which creates a no-hope situation which is a convention for the Post-Apocalyptic Horror Genre. These conventions would also be appealing to its target audience, which will encourage them to buy or watch the film. The use of the colour schemes black, orange and yellow is used well, which makes the zombies stand out better thus creating an even bigger sense of danger. The black colour used on the font is conventional and it also helps the text and title stand out and attract its target audience. The tagline ‘When there’s no more room in hell, the dead will walk the earth’ is a reference to the original 1978 film ‘Dawn Of The Dead’ which will help create an even bigger audience by targeting older fans of the genre. By using these conventions, this will help promote the movie to a target audience thus creating a much bigger anticipation for the film to be released and the DVD cover helps create an even bigger ancillary revenue thus becoming more successful.
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  Flash Game The flashgame is a tie-in to the film that helps promote the film to a much wider audience and appeals to the target audience as it relates to their psychographics of being familiar with computers and that they regularly use them. The game is a horror game with tense action that relates to what is featured in the film, as they are what appeals to the target audience. This is a great use of viral marketing as it generates word of mouth and broadcasts the film across the Internet and to a target audience who’s main interests are using the computer for entertainment.