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This document summarizes the pros and cons of international business. It notes that international business involves the exchange of goods and services across countries, also known as global or international marketing. The benefits include economic integration, improved quality and lower prices for consumers, and increased markets and government revenue. However, the challenges include differences in language, culture, time zones, currency exchange rates, and legal issues, as well as potential negative impacts on a country's economy from increased imports.
Introduction to the presentation on the pros and cons of international business.
International business is the exchange of goods and services across multiple countries, also known as global business or international marketing.
Advantages include economic integration, improved quality and prices, increased markets, and higher government revenues.
Challenges include language barriers, cultural differences, time-zone issues, currency fluctuations, legal complexities, and economic impacts.
Sources for further reading on the advantages and disadvantages of international business.




