Source Factor
Searches vs Prompts 6x
Rand Fishkin

(30% Search, 8 Messages/Prompt)
149x
Glenn Gabe‹
(50% Search)
11x
Hanns Kronenberg

(40% Search)
14x
SimilarWeb: Visits 15x
SimilarWeb: Page Views 8x
Datos: Share of Users 3x
14B Daily Searches
Google
2.5B Daily Prompts
ChatGPT
14BDailySearchesvs2.5BDailyPrompts
StateofSearch
StateofSearch
StateofSearch
ZeroClick
Movingfrombluelinkstoconversation
60%
Google Googlewith 

AIO
ChatGPT* GoogleAI 

Mode
ChatGPT**
70% 78% 95% 99%
The State of Search
Trafficispossible!
ChatGPT
12M
Perplexity
4M
Foundational‹
Model
RAG‹
Grounding
vs
FoundationalModelvs.RAG/Grounding
FoundationalModels
TrainingData
Source GPT-2

OpenAI
GPT-3

OpenAI
T5

Google
LaMDA

Google
LLaMA

Meta
CommonCrawl/C4
WebText(2)
Wikipedia
Thesis:Books
Thesis:MediaArchives
Thesis:Websites
Yourdata,isyourdata
Downloadallourdata,or

exporttoLooker(coming

verysoon)
CommonCrawl Promptsuggestions
Createyourowncustom

prompts,oruseour

suggestedprompts
ModeratedUGC Pitchworkspaces
Agenciescancreatetrial
workspacesfortheirclients,
toeasilyconvertthemfor
GEOservices
DatabaseWebsites
WebText2++
KnowledgeGraph
Sources
News
KnowledgeGraphSources
RetrievalAugmentedGeneration‹
Grounding
Sometopicscanonlybe
answeredwithRAG/WebSearch
News
Ifthecontentofthesourcechanges,the
answeroftheLLMchanges...
Change the
content of
the sources?
Grok=50%X
SEOvsGEO
Dimension SEO GEO
Modell Google

Bing

Baidu
Llama

GPT4
GoogleAIO

Perplexity
ChatGPT
Search
Grok
Data Searchindex Trainingdata Searchindex

Trainingdata
Trainingdata

Searchindex
Trainingdata

X(Twitter)

Searchindex
Format Links

SERP
Features

Text
 Text

Links

Text

Links

Text

Links

Canmanipulate Verydifficult
Time Days,Weeks Quarters,Years Days Days Days
Methods Websit
Backlinks
Mention
Website
Source
Mention
Website
Source
Mention
Website
X(Twitter
Source
Mention
Website
Doyoumeasurebrandvisibility‹
&citationsinLLMs?
Great.


Nowwhat?
Improve your rankings
Howtooptimize?
Improve your rankings
Competitors
Content inspiration
Improve your rankings
Editorial
Digital PR
Improve your rankings
Editorial
Digital PR

Advertorials
Improve your rankings
Editorial
Digital PR

Advertorials

Affiliate
Improve your rankings
UGC&SocialMedia
Improve your rankings
Corporate
Partnerships
Improve your rankings
E-Commerce
Retail Media
Improve your rankings
Reference
Assure accuracy

Premium profiles
Enoughwiththesources.


WhatelsecanIdo?
188%
140%
120%
34%
25%
169%
Correcth1/h2/h3structure
Lists
3+schematypes
FAQschema
1h1
Anyschema
Vs.
WhatChatGPTprefersoverGoogle
Yourdata,isyourdata
Summarie
Articl
Paragrap
Tabl
Chart
Promptsuggestions
Questions
FAQSchem
hxSub-headings
ContentDeepdive
WhatChatGPTprefersoverGoogle
Invisibility
SemanticCluttering
EmbeddingCollisions
LackofEAT
QueryFanout
SemanticDensity
ChunkRetrievalFrequency
RetrievalConfidence
Content Freshness
Your data, is your data
26% fresher‹
1000 days vs 1400
Prompt suggestions
50% of sources from 2025‹
7 months or younger
Acurioussuccessstory
Casestudy
Fromnomentionstotop
ranked
How jumpedfrom0%visibilityto10–20%,
securingthe#2spotinAIsearchinlessthan30days.
CUSTOMER
Similartothis!
Casestudy
Topcited,novisibility
CUSTOMERwasthemostfrequentlycitedsourcein
Perplexity,butitdidnotappearinAIsearchresults.
Soundseasy.


HowdoImeasureit?
Measuring Resuts
Google Analytics
Measuring Resuts
Google Analytics
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Proven AI Visibility: From SEO Strategy To GEO Tactics