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How Public Relations is Changing in 140 Characters or Less: PRSA Health Academy Teleseminar
The document summarizes a PRSA Health Academy teleconference discussing the evolving role of Twitter in public relations. Key topics include finding journalists on Twitter, tools for monitoring, and best practices for engaging with media and audiences. The emphasis is on strategic communication, relationship building, and creating impactful narratives in a rapidly changing digital landscape.
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How Public Relations is Changing in 140 Characters or Less: PRSA Health Academy Teleseminar
- 1. 03/04/11 Ben GarretExecutive Producer, Vidicom Vice-chair Programming PRSA Health Academy How Public Relations is Changing in 140 Characters or Less PRSA Health Academy Teleconference March 4, 2011 Leigh Fazzina Principal, Fazzina & Co. Communications Chair-elect, PRSA Health Academy Sandra Fathi President, Affect Strategies President, PRSA New York Chapter
- 2. Agenda Twitter forPR Finding Journalists & Bloggers on Twitter Tools for Monitoring & Finding Queries Engaging & Building Relationships Social Media Pitching Best Practices Finding the Story & Creating a Buzz
- 3. Did You Know? 175 million users. 95 million tweets per day. (Twitter, Sept. 2010) 37% of journalists are required to maintain Twitter accounts (PR Week, 2010) 52% of reporters now use Twitter as part of their jobs (Cision/GSPM, 2010)
- 4. Twitter & PRDirect conduit to your target audiences; Media, Customers, Employees, Prospects, Shareholders etc. Multi-use platform; News Distribution, Monitoring, Market Research, Crisis Communications, Engagement, Customer Service etc. Rapid response, no-cost, direct channel.
- 5. 03/04/11 Finding Journalistson Twitter
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- 12. 03/04/11 Tools forMonitoring & Finding Queries
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- 24. 03/04/11 Engaging &Building Relationships
- 25. What To Know Provide full disclosure Seek opportunities for relevant engagement Become a resource/thought leader Value over noise Bring Online Offline
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- 30. Taking the ConvoOffline
- 31. 03/04/11 Social MediaPitching Best Practices
- 32. What To Know Set goals, objectives & strategies Communicate publicly Interaction over distribution Quality over quantity Be relevant Provide value
- 33. What To Avoid Releasing confidential information Attaching reportersâ names to irrelevant content Blatant flattery Repetitive content Inadvertently outing a reporterâs story
- 34. Content Creation Keepit short & simple Provide stats/numbers Link to images or video if possible Include links for more info
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- 37. 03/04/11 Finding theStory & Creating a Buzz
- 38. Presented to PitneyBowes | May 24, 2010 Affect Strategies Trend Intervention & Story Hijacking
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- 40. Promoting Special Offers(contâd)
- 41. Pitching the CaseStudy
- 42. Pitching the CaseStudy (contâd)
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- 44. 03/04/11 Contact Information& Resources : On Slideshare â www.slideshare.net/sfathi Sandra Fathi [email_address] 212 398 9680 Twitter: @sandrafathi Web: www.affectstrategies.com Blog: www.techaffect.com
Editor's Notes
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