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Psychology of Advertising
This document summarizes the role of psychology in advertising and its cognitive, behavioral, and rhetorical effects. It discusses how early advertising relied on propaganda and Freudian theories to influence attitudes. Later, research examined the perceptual and attitudinal effects of advertising on consumers using scales and psychometrics. The document also analyzes rhetorical techniques used in ads and their effects when placed in different contexts. Finally, it discusses how advertising impacts children's consumer development and "pester power".
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Explores psychology's influence through theories like Freudian and Associationism, and the evolution of advertising from propaganda to a science.
Discusses perceptual and attitudinal effects, including the importance of attention, subliminal advertising, and psychometrics in consumer behavior.
Examines the methods of advertising rhetoric focusing on verbal appeal and nonverbal cues, including celebrity endorsements and information manipulation.
Focuses on the impact of advertisement context and product placement across multiple media, and how intertextuality influences recall.
Analyzes how advertising impacts children at different developmental stages and their influence, known as 'pester power,' during holiday seasons.
Highlights modern advertising challenges including research methods, context effects, emotional advertising, and privacy concerns.
Outlines advertising strategies across other media platforms like radio and digital devices with emerging applications.
Poses the argument regarding consumer responsibility in advertising influence and its positive effects on economic competition.
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