Building Talent Intelligence with LinkedIn Recruiter 
Jean O'Brien 
Client Success Consultant 
Richard Cookson 
Client Success Consultant
Agenda 
 
LinkedIn in numbers 
 
Identify your talent pool & setting expectations with you’re Hiring Managers 
 
Leveraging talent pool reports 
 
Managing talent pools using Talent Pipeline
Building Talent Intelligence
313M 
Members
3M+ 
company pages
300K+ 
Jobs
24K 
Schools
Do your hiring managers want you to find this little guy?
Legacy Recruiting 
Data Driven Talent Strategy 
Little to no understanding of target talent pools Searching reactively Constantly repeating searches Hunch defined talent conversations Guessing 
Deep understanding of target talent pools 
Understand the whole addressable market. Search once and refine 
Data defined talent conversations 
Knowing
We hear your challenges at every level 
Hiring Manager 
Recruiter 
“These markets are overfished – we need data on new locations for hiring.” 
“There’s no one out there with the qualifications to fill this requisition.”
“The recruiting organisation that figures out how to extract the value of data, will define the future of talent acquisition.” 
Brendan Browne - Sr. Director of Global Talent Acquisition
Identify your talent pool and set expectations with you’re Hiring Managers
Building Talent Intelligence
Session Objectives 
Target your hiring! 
total addressable market (TAM) identification & analysis 
Recognise what talent & skills are available in the marketplace 
Understand which companies have the largest critical mass of skills 
Know where companies source specific skills from 
Set expectations with your hiring manager
Set the stage with your role requirements
Data visualisation: Search Results 
What is the total addressable market for IT Talent Potential in the UK? 
Total number of professionals with relevant experience on LinkedIn across industries including: 
Information Technology and Services, Computer Software, Financial Services, Internet, Telecommunications, Banking 
# of professionals on LinkedIn with relevant experience currently working in the UK. 
2,48,900+ 
members 
members 
97,457
Data visualisation: Location Refinement Filter Highest numbers of IT Talent within the 50 mile radius of Acme, LTD. HQ 
No of Operations Managers at the Co-operative Group on LinkedIn
Where do the skills currently reside & where talent came from 
1) 
Use The Current Company filter to identify where your talent pool is 
2) 
Select your client’s company as current company 
3) 
Use The Past Company filter to understand where Acme, LTD has hired from, and identify opportunities to target other companies where skill resides 
1 
3 
2
Data visualisation: Past company filter 
Where has Acme, LTD. previously sourced IT Talent from?
Data visualisation: Current company filter 
Where is the highest # of my total addressable market in the UK?
Identify graduate talent pools with University filters 
Where has the talent in Acme come from? 
•Select your client’s company 
•Select “Any School” 
•Results: Internal graduate talent pool 
What schools do recent graduates come from? 
• 
Boolean Search 
• 
“Any School” filter. This is the current graduate talent pool with the skill set 
Acme (382)
Data visualisation: University filter 
Where has your highest numbers of Graduate Talent come from for IT hiring?
Data Visualisation: Which degrees to target for this TAM 
Business Management
Data Visualisation: Which Groups to target for this TAM
Data visualisation: Refinement Filters show you key things for this TAM’s experience 
9% 
47% 
26% 
15% 
3% 
Years at Company 
Less than 1 year 
1 to 2 Years 
3 to 5 Years 
6 to 10 years 
More than 10 years 
6% 
94% 
Years of Experience 
6 to 10 years 
More than 10 years 
55% 
26% 
9% 
1% 
in Position
Now you can present Hiring Managers with data not opinion
Talent Pool Reports
Use Talent pool reports for in demand data lnkd.in/plan
Use Talent pool reports for in demand data 
Supply and demand data
Use Talent pool reports for in demand data
Use Talent pool reports for in demand data What skills and keywords should you look for?
Use Talent pool reports for in demand data
Use Talent pool reports for in demand data
Use Talent pool reports for in demand data
Now you can use LinkedIn Recruiter data to inform the hiring manager & to think more tactically and strategically 
There is a clear sourcing strategy in place 
I understand the addressable market 
Hiring Manager 
Recruiter turned data driven talent advisor
Agenda RECAP 
 
LinkedIn in numbers 
 
Identify your talent pool & setting expectations with you’re Hiring Managers 
 
Leveraging talent pool reports 
 
Managing talent pools using Talent Pipeline
Managing Talent Pool using Talent Pipeline
Not all positions are created equal Identify what you want to track…. 
Financial Analyst 
Software Engineer 
Sales Operations 
Senior Engineer 
IT Administrator 
Sales Director
Organise
Talent Pipeline Features 
Status 
Screened 
1st Interview 
2nd Interview 
Offer 
Tags HTML PHP Java C++ Team Manager Ex-Google 
Activity 
View activity on a lead 
Custom Fields 
Willing to re- locate 
Available date 
Languages
Organise
Organise
Key Takeaways 
– 
LinkedIn Recruiter is a sourcing AND a talent pool analytics tool 
– 
Leverage LinkedIn Recruiter and Talent Pool reports data to identify total addressable market and understand target audience 
– 
Share this data with hiring managers to help them understand the talent pool and lead the discussion around search strategy 
– 
Use this information to more effectively source 
–Leverage Talent Pipeline to manage leads
Building Talent Intelligence
Are you interested in discovering how to source top talent more effectively using the power of data? 
Come and meet our LinkedIn Data Gurus to learn more about how you can use LinkedIn Insights to shape your sourcing strategy and take home a copy of our latest Talent Pool analyses. 
Insights Team Booth

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Building Talent Intelligence

  • 1. Building Talent Intelligence with LinkedIn Recruiter Jean O'Brien Client Success Consultant Richard Cookson Client Success Consultant
  • 2. Agenda  LinkedIn in numbers  Identify your talent pool & setting expectations with you’re Hiring Managers  Leveraging talent pool reports  Managing talent pools using Talent Pipeline
  • 8. Do your hiring managers want you to find this little guy?
  • 9. Legacy Recruiting Data Driven Talent Strategy Little to no understanding of target talent pools Searching reactively Constantly repeating searches Hunch defined talent conversations Guessing Deep understanding of target talent pools Understand the whole addressable market. Search once and refine Data defined talent conversations Knowing
  • 10. We hear your challenges at every level Hiring Manager Recruiter “These markets are overfished – we need data on new locations for hiring.” “There’s no one out there with the qualifications to fill this requisition.”
  • 11. “The recruiting organisation that figures out how to extract the value of data, will define the future of talent acquisition.” Brendan Browne - Sr. Director of Global Talent Acquisition
  • 12. Identify your talent pool and set expectations with you’re Hiring Managers
  • 14. Session Objectives Target your hiring! total addressable market (TAM) identification & analysis Recognise what talent & skills are available in the marketplace Understand which companies have the largest critical mass of skills Know where companies source specific skills from Set expectations with your hiring manager
  • 15. Set the stage with your role requirements
  • 16. Data visualisation: Search Results What is the total addressable market for IT Talent Potential in the UK? Total number of professionals with relevant experience on LinkedIn across industries including: Information Technology and Services, Computer Software, Financial Services, Internet, Telecommunications, Banking # of professionals on LinkedIn with relevant experience currently working in the UK. 2,48,900+ members members 97,457
  • 17. Data visualisation: Location Refinement Filter Highest numbers of IT Talent within the 50 mile radius of Acme, LTD. HQ No of Operations Managers at the Co-operative Group on LinkedIn
  • 18. Where do the skills currently reside & where talent came from 1) Use The Current Company filter to identify where your talent pool is 2) Select your client’s company as current company 3) Use The Past Company filter to understand where Acme, LTD has hired from, and identify opportunities to target other companies where skill resides 1 3 2
  • 19. Data visualisation: Past company filter Where has Acme, LTD. previously sourced IT Talent from?
  • 20. Data visualisation: Current company filter Where is the highest # of my total addressable market in the UK?
  • 21. Identify graduate talent pools with University filters Where has the talent in Acme come from? •Select your client’s company •Select “Any School” •Results: Internal graduate talent pool What schools do recent graduates come from? • Boolean Search • “Any School” filter. This is the current graduate talent pool with the skill set Acme (382)
  • 22. Data visualisation: University filter Where has your highest numbers of Graduate Talent come from for IT hiring?
  • 23. Data Visualisation: Which degrees to target for this TAM Business Management
  • 24. Data Visualisation: Which Groups to target for this TAM
  • 25. Data visualisation: Refinement Filters show you key things for this TAM’s experience 9% 47% 26% 15% 3% Years at Company Less than 1 year 1 to 2 Years 3 to 5 Years 6 to 10 years More than 10 years 6% 94% Years of Experience 6 to 10 years More than 10 years 55% 26% 9% 1% in Position
  • 26. Now you can present Hiring Managers with data not opinion
  • 28. Use Talent pool reports for in demand data lnkd.in/plan
  • 29. Use Talent pool reports for in demand data Supply and demand data
  • 30. Use Talent pool reports for in demand data
  • 31. Use Talent pool reports for in demand data What skills and keywords should you look for?
  • 32. Use Talent pool reports for in demand data
  • 33. Use Talent pool reports for in demand data
  • 34. Use Talent pool reports for in demand data
  • 35. Now you can use LinkedIn Recruiter data to inform the hiring manager & to think more tactically and strategically There is a clear sourcing strategy in place I understand the addressable market Hiring Manager Recruiter turned data driven talent advisor
  • 36. Agenda RECAP  LinkedIn in numbers  Identify your talent pool & setting expectations with you’re Hiring Managers  Leveraging talent pool reports  Managing talent pools using Talent Pipeline
  • 37. Managing Talent Pool using Talent Pipeline
  • 38. Not all positions are created equal Identify what you want to track…. Financial Analyst Software Engineer Sales Operations Senior Engineer IT Administrator Sales Director
  • 40. Talent Pipeline Features Status Screened 1st Interview 2nd Interview Offer Tags HTML PHP Java C++ Team Manager Ex-Google Activity View activity on a lead Custom Fields Willing to re- locate Available date Languages
  • 43. Key Takeaways – LinkedIn Recruiter is a sourcing AND a talent pool analytics tool – Leverage LinkedIn Recruiter and Talent Pool reports data to identify total addressable market and understand target audience – Share this data with hiring managers to help them understand the talent pool and lead the discussion around search strategy – Use this information to more effectively source –Leverage Talent Pipeline to manage leads
  • 45. Are you interested in discovering how to source top talent more effectively using the power of data? Come and meet our LinkedIn Data Gurus to learn more about how you can use LinkedIn Insights to shape your sourcing strategy and take home a copy of our latest Talent Pool analyses. Insights Team Booth