The Public Opinion Landscape – The Economy
1TABLE OF CONTENTSSlide310202328Perceptions of Economic Conditions / Views of the FuturePerceptions of Obama & Congress Creating JobsBudget BattleLowering the Deficit and Making Sacrifices
2SUMMARYAmericans growing gloomier and more pessimistic about the economy.Obama’s overall job ratings at their lowest levels.The President’s weak approval on the economy and budget deficit are driving his negative numbers.While the President isn’t blamed for causing the current economic conditions, voters are increasingly frustrated that his policies haven’t gotten the economy going again.Americans want government to keep budget deficit down, but opinions differ on how best to lower the deficit.
3Perceptions of Economic Conditions / Views of the Future
4VIEW THAT COUNTRY IS ON WRONG TRACK HAS SHARPLY INCREASED RECENTLYWrong Track74.6%Right Direction15.4%Source: Pollster.com composite measure as of September 1, 2011
5VOTERS BELIEVE THE ECONOMY IS IN A RECESSION & YET TO BEGIN TO RECOVERDo you think the United States economy is in a recession now?Do you think the economy is beginning to recover or not? Yes76%No68%Yes28%No20%DK/NA 4%DK/NA 4%Note: Results are among registered votersSource: Quinnipiac University Poll, August 16-27, 2011
6ECONOMIC RECOVERY SEEN THROUGH POLITICAL LENSEDo you think the economy is beginning to recover or not? Note: Results are among registered voters. “DK/NA” results not shown.Source: Quinnipiac University Poll, August 16-27, 2011
7STRONG SENSE THAT ECONOMY HAS GOTTEN WORSE AS SUMMER COMES TO AN ENDIn the past month, do you think the economy got better, got worse, or stayed about the same?Source: AP-GfK Poll, August 18-22, 2011
CONSUMER CONFIDENCE INDEX PLUMMETS IN AUGUST; AT LOWEST LEVEL IN MORE THAN TWO YEARS 8200920102011Source: Consumer Confidence Index, The Conference Board
ECONOMIC CONCERNS TOP MOST IMPORTANT PROBLEMS: Mentions of Unemployment And Deficits Trending Up9EconomyUnemploy.DeficitHealthcareWhat do you think is the most important problem facing this country today?Source: Gallup Poll,  August 11-14, 2011
RISE IN NUMBERS THAT BELIEVE NOW IS A BAD TIME TO INVEST IN STOCK MARKET10STOCK MARKETREAL ESTATEWould you say now is a good time or bad time to invest in the stock market?And would you say that now is a good or bad time to invest in real estate?Note: “DK/REF” results not shownSource: AP-GfK Poll, August 18-22, 2011.
11Perceptions of Obama & CongressOn the Economy
OBAMA’S OVERALL APPROVAL RATING SEES SLIGHT DROP; STRONGEST ON FOREIGN AFFAIRS, WEAKER ON DOMESTIC PRIORITIES12Do you approve or disapprove of the way Barack Obama is handling [ITEM]?OVERALL JOB APPROVALDISAPPROVE 53.7%APPROVE 41.8%Source: Pollster.com Aggregate Data (as of September 7, 2011)Source: Gallup Poll, August 11-14, 2011
13CURRENT ECONOMIC CONDITIONS STILL SEEN AS SITUATION OBAMA HAS INHERITEDWhen you think about the current economic conditions, do you feel that this is a situation that Barack Obama has inherited or is this a situation his policies are mostly responsible for?Note: “Some of both (VOL)” and “Not sure” results not shownSource: NBC/WSJ Survey, August 27-31, 2011
14LACK OF POLITICAL COMPROMISE, WALL ST., BUSH, AND VOTERS GET MORE BLAME THAN OBAMAI’m going to read you a list of items and for each one I’d like you to tell me how much you think it is responsible for the condition of the nation’s economy. How much do you think [INSERT ITEM] [are/is] responsible for the current condition of the economy?Note: “Don’t know” results not shownSource: Fox News Poll, August 29-31, 2011
15BUT GROWING DISSASTISFACTION WITH PRESIDENT OBAMA’S HANDLING OF THE ECONOMYDisapprove61.4%Approve34.1%Source: Pollster.com composite measure as of September 1, 2011
GROWING SENSE THAT OBAMA’S POLICIES NOT IMPROVING THE ECONOMY16Would you say you, yourself are better off financially than you were in when Obama became president, not as well off, or in about the same shape as then financially?Do you think Obama’s economic program is making the economy (better), making it (worse) or having no real effect?Source: ABC News/Washington Post Poll, August 29-September 1, 2011
OBAMA GIVEN SLIGHT EDGE OVER GOP IN TRUST TO HANDLE ECONOMY17Note: “Both (vol.)”, “Neither (vol.) and “No opinion” results are not shown.Who do you trust to do a better job handling the economy - Obama or the Republicans in Congress?Source: ABC News/Washington Post Poll, August 29-September 1, 2011
18AMERICANS LACK CONFIDENCE THAT GOV’T CAN SOLVE ECONOMIC PROBLEMSIn general, when the government decides to solve economic problems, how much confidence do you have that the problem actually will be solved: A lot, some, just a little, or none at all?Note: “No opinion” results not shownSource: Washington Post Poll, August 9, 2011
19LITTLE CONFIDENCE IN OBAMA OR REPUBLICANS IN CONGRESS TO MAKE RIGHT ECONOMIC DECISIONS How much confidence do you have in [Obama / Republicans in Congress] when it comes to making the right decisions about the country’s economic future?Note: “No opinion” results not shownSource: Washington Post Poll, August 9, 2011
20Creating Jobs
21FEW SEE JOB PROPOSALS HAVING MUCH EFFECTThinking specifically about the job situation in the country, please tell me how much each of the following would do to help improve it. First, do you think... [INSERT ITEM would help improve the job situation a lot, a little, or would it not help at all?A LOTA LITTLENOT AT ALLSource: Pew Research Center / Washington Post Poll, September 1-4, 2011
22SLIGHT MAJORITY WOULD FAVOR FEDERALLY SUSIDIZED NATIONWIDE CONSTRUCTION PROGRAM; MANY UNDECIDEDAs you may have heard, President Obama is planning to propose measures aimed at creating jobs. One of these proposals may be a large scale federally subsidized nationwide construction program putting Americans back to work building roads, bridges, schools, and hospitals. With this in mind, would you favor or oppose this proposal, or are you undecided?51%21%Source: Politico/GW Battleground Poll, August 28 – September 1, 2011
23Budget Battle
24VOTERS DIVIDED ON REACTION TO DEBT CEILING AGREEMENTDisapprove44%Approve45%DK/NA10%As you may know, President Obama and Congress reached a deal to raise the government's debt ceiling while cutting spending by about $2.4 trillion. Do you approve or disapprove of this deal?Note: Results are among registered votersSource: Quinnipiac University Poll, August 16-27, 2011
25PLURALITY SAY SPENDING CUTS IN DEBT CEILING AGREEMENT DIDN’T GO FAR ENOUGHDo you think the spending cuts included in the debt ceiling agreement went too far, didn’t go far enough, or are they about right?Note: “DK/NA” results not shownSource: CBS News / NY Times Poll, August 2-3, 2011
26A QUARTER THINK DEBT CEILING AGREEMENT WILL MAKE ECONOMY WORSE; MOST SAY IT WILL HAVE NO IMPACTIn general, do you think the debt ceiling agreement will make the economy better, make the economy worse, or have no impact on the economy?Note: “DK/NA” results not shownSource: CBS News / NY Times Poll, August 2-3, 2011
27VOTERS SPLIT ON MOST IMPORTANT ITEM FOR SUPERCOMMITTEE TO CONSIDERAs you may already know, President Obama and the US Congress recently agreed on a law to increase the national debt ceiling. One of the key parts of this law was the creation of a bipartisan committee which will examine ways to balance the federal budget.  This committee will likely consider several proposals to accomplish this goal. Which of the following do you think is most important item for the committee to consider? Would you say it is:Note: “Combination”, “Other”, “Unsure” results not shownSource: Politico/GW Battleground Poll, August 28 – September 1, 2011
28Lowering the Deficit and Making Sacrifices
29Information Flow About Charter Schools BUSH ADMINISTARTION BLAMED FOR CURRENT FEDERAL BUDGET DEFICITWho do you think is mostly to blame for most of the current federal budget deficit – (1) the Bush Administration, (2) the Obama Administration, (3) Congress, or (4) someone else?Note: “DK/NA” results not shownSource: CBS News /NY Times Poll, August 2-3, 2011
30NO MATTER HOW YOU FRAME IT, REDUCING UNEMPLOYMENT SEEN AS MORE IMPORTANTWhat do you think is more important - reducing the federal budget deficit, or reducing unemployment?What do you think is more important - reducing the federal government spending, or reducing unemployment?Reducing unemployment61%Reducing unemployment51%Reducing spending42%Reducing deficit31%DK/NA 7%DK/NA 7%Note: Results are among registered votersSource: Quinnipiac University Poll, August 16-27, 2011
YET AMERICANS WANT GOVERNMENT TO KEEP BUDGET DEFICIT DOWN31Which of the following two statements comes closer to your point of view?Statement A: The President and Congress should worry more about boosting the economy even though it may mean larger budget deficits now and in the future.Statement B: The President and Congress should worry more about keeping the budget deficit down, even though it may mean it will take longer for the economy to recover.Source: NBC News/Wall Street Journal Survey, August 27-31, 2011
32MAJORITY THINK TAXES SHOULD BE INCREASED FOR THE WEALTHY IN ORDER TO LOWER THE DEFICITIn order to lower the nation’s budget deficit, do you think taxes should be increased on households earning $250,000 a year or should the government address the budget deficit without increasing taxes in those households?Note: “DK/NA” results not shownSource: CBS News / NY Times Poll, August 2-3, 2011
33GPG ResearchGPG has a full-scale internal research team offering the full complement of qualitative and quantitative public opinion research services.  We use research to inform message development and communication strategy, as well as to help clients assess and monitor critical issues and track the effectiveness of strategic communication campaigns.GPG has a deep experience conducting research about complex economic topics with diverse audiences. We go beyond the standard Q&A, using innovative, projective techniques to uncover key insights. The result is actionable research that helps shape our clients’ messaging and strategy.For more information about this presentation or to find out more about GPG’s research capabilities contact: David Cantor (dcantor@gpgdc.com)

Public opinion landscape the economy - sept 8

  • 1.
    The Public OpinionLandscape – The Economy
  • 2.
    1TABLE OF CONTENTSSlide310202328Perceptionsof Economic Conditions / Views of the FuturePerceptions of Obama & Congress Creating JobsBudget BattleLowering the Deficit and Making Sacrifices
  • 3.
    2SUMMARYAmericans growing gloomierand more pessimistic about the economy.Obama’s overall job ratings at their lowest levels.The President’s weak approval on the economy and budget deficit are driving his negative numbers.While the President isn’t blamed for causing the current economic conditions, voters are increasingly frustrated that his policies haven’t gotten the economy going again.Americans want government to keep budget deficit down, but opinions differ on how best to lower the deficit.
  • 4.
    3Perceptions of EconomicConditions / Views of the Future
  • 5.
    4VIEW THAT COUNTRYIS ON WRONG TRACK HAS SHARPLY INCREASED RECENTLYWrong Track74.6%Right Direction15.4%Source: Pollster.com composite measure as of September 1, 2011
  • 6.
    5VOTERS BELIEVE THEECONOMY IS IN A RECESSION & YET TO BEGIN TO RECOVERDo you think the United States economy is in a recession now?Do you think the economy is beginning to recover or not? Yes76%No68%Yes28%No20%DK/NA 4%DK/NA 4%Note: Results are among registered votersSource: Quinnipiac University Poll, August 16-27, 2011
  • 7.
    6ECONOMIC RECOVERY SEENTHROUGH POLITICAL LENSEDo you think the economy is beginning to recover or not? Note: Results are among registered voters. “DK/NA” results not shown.Source: Quinnipiac University Poll, August 16-27, 2011
  • 8.
    7STRONG SENSE THATECONOMY HAS GOTTEN WORSE AS SUMMER COMES TO AN ENDIn the past month, do you think the economy got better, got worse, or stayed about the same?Source: AP-GfK Poll, August 18-22, 2011
  • 9.
    CONSUMER CONFIDENCE INDEXPLUMMETS IN AUGUST; AT LOWEST LEVEL IN MORE THAN TWO YEARS 8200920102011Source: Consumer Confidence Index, The Conference Board
  • 10.
    ECONOMIC CONCERNS TOPMOST IMPORTANT PROBLEMS: Mentions of Unemployment And Deficits Trending Up9EconomyUnemploy.DeficitHealthcareWhat do you think is the most important problem facing this country today?Source: Gallup Poll, August 11-14, 2011
  • 11.
    RISE IN NUMBERSTHAT BELIEVE NOW IS A BAD TIME TO INVEST IN STOCK MARKET10STOCK MARKETREAL ESTATEWould you say now is a good time or bad time to invest in the stock market?And would you say that now is a good or bad time to invest in real estate?Note: “DK/REF” results not shownSource: AP-GfK Poll, August 18-22, 2011.
  • 12.
    11Perceptions of Obama& CongressOn the Economy
  • 13.
    OBAMA’S OVERALL APPROVALRATING SEES SLIGHT DROP; STRONGEST ON FOREIGN AFFAIRS, WEAKER ON DOMESTIC PRIORITIES12Do you approve or disapprove of the way Barack Obama is handling [ITEM]?OVERALL JOB APPROVALDISAPPROVE 53.7%APPROVE 41.8%Source: Pollster.com Aggregate Data (as of September 7, 2011)Source: Gallup Poll, August 11-14, 2011
  • 14.
    13CURRENT ECONOMIC CONDITIONSSTILL SEEN AS SITUATION OBAMA HAS INHERITEDWhen you think about the current economic conditions, do you feel that this is a situation that Barack Obama has inherited or is this a situation his policies are mostly responsible for?Note: “Some of both (VOL)” and “Not sure” results not shownSource: NBC/WSJ Survey, August 27-31, 2011
  • 15.
    14LACK OF POLITICALCOMPROMISE, WALL ST., BUSH, AND VOTERS GET MORE BLAME THAN OBAMAI’m going to read you a list of items and for each one I’d like you to tell me how much you think it is responsible for the condition of the nation’s economy. How much do you think [INSERT ITEM] [are/is] responsible for the current condition of the economy?Note: “Don’t know” results not shownSource: Fox News Poll, August 29-31, 2011
  • 16.
    15BUT GROWING DISSASTISFACTIONWITH PRESIDENT OBAMA’S HANDLING OF THE ECONOMYDisapprove61.4%Approve34.1%Source: Pollster.com composite measure as of September 1, 2011
  • 17.
    GROWING SENSE THATOBAMA’S POLICIES NOT IMPROVING THE ECONOMY16Would you say you, yourself are better off financially than you were in when Obama became president, not as well off, or in about the same shape as then financially?Do you think Obama’s economic program is making the economy (better), making it (worse) or having no real effect?Source: ABC News/Washington Post Poll, August 29-September 1, 2011
  • 18.
    OBAMA GIVEN SLIGHTEDGE OVER GOP IN TRUST TO HANDLE ECONOMY17Note: “Both (vol.)”, “Neither (vol.) and “No opinion” results are not shown.Who do you trust to do a better job handling the economy - Obama or the Republicans in Congress?Source: ABC News/Washington Post Poll, August 29-September 1, 2011
  • 19.
    18AMERICANS LACK CONFIDENCETHAT GOV’T CAN SOLVE ECONOMIC PROBLEMSIn general, when the government decides to solve economic problems, how much confidence do you have that the problem actually will be solved: A lot, some, just a little, or none at all?Note: “No opinion” results not shownSource: Washington Post Poll, August 9, 2011
  • 20.
    19LITTLE CONFIDENCE INOBAMA OR REPUBLICANS IN CONGRESS TO MAKE RIGHT ECONOMIC DECISIONS How much confidence do you have in [Obama / Republicans in Congress] when it comes to making the right decisions about the country’s economic future?Note: “No opinion” results not shownSource: Washington Post Poll, August 9, 2011
  • 21.
  • 22.
    21FEW SEE JOBPROPOSALS HAVING MUCH EFFECTThinking specifically about the job situation in the country, please tell me how much each of the following would do to help improve it. First, do you think... [INSERT ITEM would help improve the job situation a lot, a little, or would it not help at all?A LOTA LITTLENOT AT ALLSource: Pew Research Center / Washington Post Poll, September 1-4, 2011
  • 23.
    22SLIGHT MAJORITY WOULDFAVOR FEDERALLY SUSIDIZED NATIONWIDE CONSTRUCTION PROGRAM; MANY UNDECIDEDAs you may have heard, President Obama is planning to propose measures aimed at creating jobs. One of these proposals may be a large scale federally subsidized nationwide construction program putting Americans back to work building roads, bridges, schools, and hospitals. With this in mind, would you favor or oppose this proposal, or are you undecided?51%21%Source: Politico/GW Battleground Poll, August 28 – September 1, 2011
  • 24.
  • 25.
    24VOTERS DIVIDED ONREACTION TO DEBT CEILING AGREEMENTDisapprove44%Approve45%DK/NA10%As you may know, President Obama and Congress reached a deal to raise the government's debt ceiling while cutting spending by about $2.4 trillion. Do you approve or disapprove of this deal?Note: Results are among registered votersSource: Quinnipiac University Poll, August 16-27, 2011
  • 26.
    25PLURALITY SAY SPENDINGCUTS IN DEBT CEILING AGREEMENT DIDN’T GO FAR ENOUGHDo you think the spending cuts included in the debt ceiling agreement went too far, didn’t go far enough, or are they about right?Note: “DK/NA” results not shownSource: CBS News / NY Times Poll, August 2-3, 2011
  • 27.
    26A QUARTER THINKDEBT CEILING AGREEMENT WILL MAKE ECONOMY WORSE; MOST SAY IT WILL HAVE NO IMPACTIn general, do you think the debt ceiling agreement will make the economy better, make the economy worse, or have no impact on the economy?Note: “DK/NA” results not shownSource: CBS News / NY Times Poll, August 2-3, 2011
  • 28.
    27VOTERS SPLIT ONMOST IMPORTANT ITEM FOR SUPERCOMMITTEE TO CONSIDERAs you may already know, President Obama and the US Congress recently agreed on a law to increase the national debt ceiling. One of the key parts of this law was the creation of a bipartisan committee which will examine ways to balance the federal budget. This committee will likely consider several proposals to accomplish this goal. Which of the following do you think is most important item for the committee to consider? Would you say it is:Note: “Combination”, “Other”, “Unsure” results not shownSource: Politico/GW Battleground Poll, August 28 – September 1, 2011
  • 29.
    28Lowering the Deficitand Making Sacrifices
  • 30.
    29Information Flow AboutCharter Schools BUSH ADMINISTARTION BLAMED FOR CURRENT FEDERAL BUDGET DEFICITWho do you think is mostly to blame for most of the current federal budget deficit – (1) the Bush Administration, (2) the Obama Administration, (3) Congress, or (4) someone else?Note: “DK/NA” results not shownSource: CBS News /NY Times Poll, August 2-3, 2011
  • 31.
    30NO MATTER HOWYOU FRAME IT, REDUCING UNEMPLOYMENT SEEN AS MORE IMPORTANTWhat do you think is more important - reducing the federal budget deficit, or reducing unemployment?What do you think is more important - reducing the federal government spending, or reducing unemployment?Reducing unemployment61%Reducing unemployment51%Reducing spending42%Reducing deficit31%DK/NA 7%DK/NA 7%Note: Results are among registered votersSource: Quinnipiac University Poll, August 16-27, 2011
  • 32.
    YET AMERICANS WANTGOVERNMENT TO KEEP BUDGET DEFICIT DOWN31Which of the following two statements comes closer to your point of view?Statement A: The President and Congress should worry more about boosting the economy even though it may mean larger budget deficits now and in the future.Statement B: The President and Congress should worry more about keeping the budget deficit down, even though it may mean it will take longer for the economy to recover.Source: NBC News/Wall Street Journal Survey, August 27-31, 2011
  • 33.
    32MAJORITY THINK TAXESSHOULD BE INCREASED FOR THE WEALTHY IN ORDER TO LOWER THE DEFICITIn order to lower the nation’s budget deficit, do you think taxes should be increased on households earning $250,000 a year or should the government address the budget deficit without increasing taxes in those households?Note: “DK/NA” results not shownSource: CBS News / NY Times Poll, August 2-3, 2011
  • 34.
    33GPG ResearchGPG hasa full-scale internal research team offering the full complement of qualitative and quantitative public opinion research services. We use research to inform message development and communication strategy, as well as to help clients assess and monitor critical issues and track the effectiveness of strategic communication campaigns.GPG has a deep experience conducting research about complex economic topics with diverse audiences. We go beyond the standard Q&A, using innovative, projective techniques to uncover key insights. The result is actionable research that helps shape our clients’ messaging and strategy.For more information about this presentation or to find out more about GPG’s research capabilities contact: David Cantor ([email protected])