Publishing company

Publishing company

• 1.
  Time Inc isthe publishing company which owns media products such as NME, Uncut, women’s weeklies and TV based magazines. They are renown for being up to date with publishing methods, going from manual to digital before most. They included both men and women into their magazines and target audiences in a time before men had been taken into account. This opened up a whole new range of ideas for magazines and other publishing companies were definitely inspired by this. They are an international company, which means they have a mass audience. Their magazines are
• 2.
  centred on leisurelyactivities, so a magazine about music would fit in well. A company which is innovative would be a good idea for my magazine, as their ways of advertising are often forward and work well. However, because they already publish NME and my magazine could potentially rival it, a better option could be to go elsewhere, such as Bauer. Bauer advertise themselves as the most influential British media brand network. They own a range of radio stations, such as Absolute
• 3.
  Radio & PlanetRock. Some magazines they own include Mojo, Q & Kerrang!. There is a gap in their market for a female indie magazine. This could also rival NME, which has become drastically less indie and reputable, meaning their previous audience will be looking to make a change. However, Bauer are a significantly smaller company than IPC, who are int’l. Although this could be a problem, there are ways to distribute it to other countries. My magazine is different enough in demographic so that it wouldn’t rival Q, Mojo or Kerrang!, which would be important to Bauer. Bauer’s history of making successful music magazines and other well-received media products means I would trust this company with my magazine. A pre-established name could mean an overlap of audiences. The fact that Bauer owns radio stations means that my magazine could be advertised on-air. Listeners of Absolute Radio & Planet Rock are likely to be interested in the demographic of the magazine I have made.