Pure cultures contain only a single type of microorganism and are important for accurate identification, testing, and experimentation. They are obtained through techniques like streak plating that isolate individual cells on nutrient-rich solid media to promote separate colony growth. Purity is confirmed when all colonies appear identical under microscopy and in biochemical tests. Pure cultures are maintained through refrigeration, inclusion in paraffin, or preservation through cryopreservation, lyophilization, or freezing to halt metabolism while retaining viability for long-term storage.