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Q theory presentation without client info
The document outlines a strategic approach to building a profitable business by emphasizing the importance of measurable investments in marketing. It highlights the need for clear goals, defined prospects, and effective execution of a marketing action plan. A successful business generation process, including tactics like branding and lead generation, can be achieved through careful monitoring and evaluation of metrics.
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Q theory presentation without client info
- 1.
- 2. To Help YouMake More Profit Period. Our Single Mission
- 3. Investments should delivera return. Marketing Budget is an investment in your Organizations Brand. This investment is expected to Deliver a Return
- 4. Do you havewritten goals? Are your prospects defined? Who Makes It Rain? Are you executing a written plan? ASK Always share knowledge, Always seek knowledge
- 5. “We don’t havethe resources to execute a marketing program.” “All our Business is all by Referral.” “Our sales team needs more leads.” “We’ve done marketing, but we can’t tell you how we did.” What We Often Hear
- 6. Establish Acute Clarityof your Vision Evaluate Opportunity and Set Goals Define Prospect Targets Insure Proper Positioning SWOT Analysis Set Goals Q Process – What we do
- 7. Pre-Discovery Meeting Information OpportunityDiscovery Session MAP - Marketing Action Plan Plan Execution and Manage Track and Monitor Results Q Process Success Elements
- 8. Pre Meeting Questionnaire YourRespected Competition Your Top Clients View Vendors and Suppliers Your Top Ten Understanding the Team, Speaking with One Voice
- 9. Where do weWant to Go? SMART goals Specific Measurable Agreed Resources Time Dated We need Purpose, We Need to Set Goals
- 10. Accountable Action Steps CompleteBudget for Tactics Specific and Defined Goals Detailed Timeline for Execution Resource Allocation ROM Monitoring MAP MARKETING ACTION PLAN
- 11. Action Plans Corporate ID& Branding Conceptual Design Media Buying, Planning & Placement Interactive Marketing Campaigns Web Development & Strategy Execute and Manage
- 12. 1 to 1Marketing PR & Public Appearances Trade Shows and Exhibits Multimedia and Interactive Telesales and Direct Sales Reseller and Channel Programs Strategic Outdoor Advertisement What is the Right Method For your Targets ?
- 13.
- 14. What You Measure,Improves Proposals, Estimates, Quotes Responses, Leads, Appointments Top Line Revenue Growth Margin Increase Close Ratios Measure for Success
- 15.
- 16. The Result A businessgeneration process that delivers Results. Or as the Q Group calls it Return On Marketing Business Generation Process