Quest MT Digital Marketing Campaign
Download as PPTX, PDF0 likes200 views
The document outlines a campaign goal to increase registrations for QuestMT through four targeted ad sets. It includes strategies such as broad targeting for out-of-state employers and specific ads for Montana marketing professionals. Additionally, it emphasizes the use of Google Analytics to clarify what is driving traffic and improve ad performance.
Related topics:1 of 20
Download to read offline
More Related Content
Recently uploaded (20)
Ad
Featured (20)
Ad
Quest MT Digital Marketing Campaign
- 1. Campaign Goal: Increase QuestMT Registrations
- 2. Four Targets to Test
- 3. #1. Out-of-State Employer Ad-Set
- 4. Broad Target. Broad Ad.
- 5. Ad-Set #2: Narrow Audience Montana Marketing Professionals
- 7. Targeting Specific Ads 1.48 CTR 0.0 CTR
- 8. #3: Target Out-of-State Alumni:
- 9. #3: Target Out-of-State Alumni:
- 11. Advertising Language Matches Targeting:
- 12. Advertising Language Matches Targeting: .658 CTR1.205 CTR
- 14. Google Analytics: Remove Uncertainty: What’s Driving Traffic?
- 15. Google Analytics: Remove Uncertainty: What’s Driving Traffic?
- 19. Goal Path: