The document discusses how the media product's opening sequence uses and develops conventions of real horror movie genres. Specifically, it begins with an innocent scene that quickly turns ominous, like typical horror movies. It uses techniques like cross-cutting and accelerated pacing to move the plot along and cut unnecessary material. Formally, it introduces main characters, runs titles, and begins with violence to engage audiences, mirroring other genre works. Stylistically, it features a tense soundtrack, limited dialogue, and natural lighting at night for realism. The sequence draws on conventions of related genres like mystery and crime through elements like a masked killer and an innocent victim. It aims to elicit typical horror viewer emotions such as fear, tension, and danger.