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QUESTION 1
This document provides details about Lily Berrisford's media coursework project creating a trailer and ancillary materials for a fictional scripted reality TV show called "Mancunian Way." It discusses how conventions from shows like TOWIE and MIC were used and also challenged through choices like using a more subdued color palette and realistic portrayals of characters in Manchester. The document also compares shots and styles between the created trailer and Made in Chelsea.
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QUESTION 1
- 1. Lily Berrisford A2 MEDIACOURSEWORK QUESTION ONE
- 2. QUESTION ONE In what ways does your media product USE, DEVELOPE, or CHALLENGE forms and conventions of existing media products?
- 3. How we gotthe name.. We came up with the name ‘Mancunian Way’ by mixing ‘The Only Way Is Essex’ and ‘Made In Chelsea’. We kept the theme of wealth and drama but tried to stick to the typical Mancunian niches as the area isn’t as wealthy as Chelsea or Essex. We looked at different soaps codes and conventions, to ensure we understood them fully before creating our own. Within our soap there are different parallel narratives due to the multiple characters within the soap, which keeps the audience interested at all times.
- 4. Conventions.. To keepthe audience interested there are various character storylines which are constantly changing throughout the trailer. To make the trailer more realistic I used close up, over the shoulder and medium shots. This was so the audience felt as if they were experiencing the emotions of the characters. The camera is generally the fourth wall within most of the shots.
- 5. Before looking furtherinto scripted reality Before we looked further into scripted reality, we deconstructed a Hollyoaks trailer to understand the differences between the two, you can find this on my blog. http://lilyberrisforda2media.blogspot.co.uk/2012/0 9/hollyoaks-review.html
- 6. Scripted Reality Conventions Heavy, glamorous, unrealistic make-up Frequent close ups, Artificial lighting Glamorous clothes Fake tan, fake nails, extensions, heels, big hair.. Jargon Language specific to the programme (Reem – TOWIE) (Waah – MIC) Dramatic storylines Over the top acting to entertain viewers
- 7. Scripted Realities Hereare examples of other scripted realities, we watched and compared all four to ensure we knew exactly what we wanted.
- 8. Scripted reality trailers Usually lasts about 45 seconds long Music doesn’t play until about 3 seconds into the trailer to create dramatic effect Beats of track match the edits Trailers are used to promote the programme along side a sponsor
- 9. FABULOUS MAGAZINE Masthead Issue number & date Main features Rule of thirds 2 colour scheme One image – main star
- 10. MY FRONT COVER Date & issue number Masthead Main feature One image Rule of thirds 2 colour scheme
- 11. Similarities and differences Both contain the same fonts – Masthead Both contain one image Both contain date and issue number Both contain main features Both follow the rule of thirds Both have no buttons or mastheads My own version has a different colour scheme Different star choice Black and white photo
- 12. How I challengedconventions.. I used a completely different colour scheme, including a black and white photo The stars pose is different to match the theme of the front cover I placed features in different places Choice of clothing, this is due to the place of where the programme is set – it would be out of place to say most males wear suites in Manchester..
- 13. How I challengedconventions.. I challenged conventions completely, by changing colour scheme, pose and outfits to make it more realistic to the surroundings, Manchester.
- 14. The Only WayIs Essex Billboard Bright colours Glamorous Clear layout Usually has a logo on or a strap containing brand identity Multiple images
- 15. My Bill Board Bright colours but toned down to look less tacky Strap containing logo and brand identity Multiple images Clear layout More casual Brick background – manchester
- 16. How I challengedconventions.. Both contain colours Both contain multiple characters Both have a clear layout My version has a logo and brand identity I toned the colours down I used a brick background My version has fewer characters
- 17. How I challengedconventions.. Instead of a random layout - we ensured that all characters would be staring at Tarquin Jackson in the middle bottom area. This showed that the trailer was likely to revolve around him and by the expression on all the characters faces (especially Tarquin), that he was more likely to be the one cause trouble.
- 18. How I challengedconventions.. Here are the two bill boards..
- 19. My final trailercompared to a Made in Chelsea trailer SIMILARITIES DIFFERENCES Logo • I used up to a Music maximum of 3 Close up shots people in a shot Multiple • Panning shots characters (too shaky for my trailer) Length • Surroundings Varied shots slightly different Similar storyline • Weather
- 20. Scripted Reality Wedeconstructed a few trailers to understand the typical codes and conventions of a scripted reality. All of them are planned which means it needs re- shooting a lot of the time. Before each episode this is shown to ensure all viewers know that it is acted out, purely for entertainment.
- 21. Made In Chelsea MADE IN CHELSEA MY SOAP This is an example of a shot used within ‘Made in Chelsea’, a scripted reality which is already playing on e4. I didn’t use an over the shoulder shot like in the first clip above, as it didn’t work very well due to the surroundings. However I did use a medium close up shot to match the mise en scene.
- 22. Made In Chelsea MADE IN CHELSEA MY SOAP I matched this point of view shot by using the bar to show the levels of height and power. I also matched the number of people within the shot as it’s a medium shot which can involve more people.
- 23. Made In Chelsea MADE IN CHELSEA MY SOAP Here I matched the trailer by using a reaction shot. I also kept the over the shoulder shot to make it more realistic and closer to the actual soap. This made the audience feel more involved and more likely to feel the emotions of the characters.
- 24. How I challengedconventions.. I used effects to edit the e4 logo and strap onto the trailer (keynote) I slowed shots down to get a longer take during reaction shots I split clips but kept the sound from it and played it over another clip without sound to show reaction shots I focused more on actions than specific characters during the trailer
- 25. How I challengedconventions.. I used these shots to challenge the typical conventions of a scripted reality, as they aren’t normally included as they focus more on context than one main character close up.
- 26. USE, DEVELOPED, CHALLENGED Ihave used nearly all the same conventions as Made in Chelsea, but still made it my own trailer will typical connotations of Manchester rather than Chelsea. I have developed some conventions like the soundtrack. Within my trailer the sound doesn’t kick in until about 3 seconds, when the trailer starts to go into further detail about the storyline. I have challenged convention by using more shots which most scripted realities wouldn’t use, this has worked very well as it still keeps all key concepts and follows the mise en scene excellently.
- 27. OVERALL – Trailerand Ancillaries I used the conventions of existing products in all of my final pieces. The main conventions I followed within my trailer were the shots and music. This made the trailer more realistic to this sub-genre. I challenged the typical conventions of existing products within my ancillaries making them unique as this would be a completely new programme.. I wanted something that would stand out from other scripted reality programmes as most of them are currently all very similar.