This document summarizes how the media product uses conventions of the horror genre. It establishes a plot about a killer clown named Greg who murders people due to his unstable mental state. The opening sequence uses flashbacks and nightmares to introduce Greg and the story. Camera techniques like high and low angle shots are used to convey vulnerability and power. Fast-paced editing with jump cuts creates an unsettling tone. Sound design adds unsettling music and effects. Costuming makes the clown look messy and bloody. Locations and props make scenes look realistic. Font and title design connote danger and mystery. Visual effects like fake blood and gloomy lighting establish the horror genre.