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Question 1
- 1. Question 1 In whatways does your media product use, develop or challenge forms and conventions of real media products?
- 2. FRONT COVER MASTHEAD HEADER ANCOR TEXT MAINCOVER LINES SELL LINE MAIN IMAGE COVER LINES FEATURES PULL QUOTE
- 3. MASTHEAD Large, simple, sansserif font, capital letters, bold, placed behind the artist head, contrasting colours to the background, stands out, eye catching, creates brand awareness. Magazines that use (some of) these conventions:
- 4. SELL LINE I decidedto use a common convention of the sell linen my front cover. It acts as a mini headline, and is normally placed near the masthead, it stands out, is informing (uses and gratifications theory). Magazines that use these conventions: Q Mag ‘the worlds greatest music magazine’ NME mag ‘the musical express’
- 5. MAIN IMAGE Medium closeup, one person in the shot which links to the main story of the magazine, uses direct mode of address (connects audience to reader and creates a personal relationship - uses and grat), prominent on page. Main focus of the page centred in the middle, with the artist shot in high key lighting and with makeup on complimenting the artists image - attracts woman and also the male gaze as the artist is classically feminine. Magazines that use this convention: NME magazine Billboard Magazine Q Magazine
- 6. HEADER Eye catching, otherartists names and is an inside to the article. Not much else on the article except the name creating questions and curiosity. Magazines that use this convention: VIBE magazine NME magazine
- 7. FEATURES Insite into theother features and stories of the magazine, informative (uses and grat) - draws in the audience. House style and colour theme links, stands out again the background, bold don't but smaller than the main cover line. Magazines that use this convention: NME magazine Billboard magazine CLASH mag
- 8. PULL QUOTE Creates questionsand engages the audience but intriguing them into the article. Magazines that use this convention: NME Billboard Q mag
- 9. ANCHOR TEXT Artists name,draws in fans, links to the image and main story, in a bold text, one of the larges things on the page, contrasts the background and stands out. Magazines that use this convention: Q Mag Billboard Clash
- 10. COVER LINES Creates questions,want to find out the answers and more about it - informative (uses and grat) Magazines that use this convention: Q Magazine Billboard Rolling Stone VIBE Magazine
- 11. MAIN COVER LINE Verycommon convention of music magazines, placed near the anchor text of the artists name and picture. Insight into the main article of the magazine, informative (uses and grat), entices audiences to read the magazine. Magazines that use this convention: VIBE Magazine NME Billboard
- 12. HOUSE STYLE The housestyle i chose challenged conventions for ‘typical’ music magazines. I chose the colours white, pink and blue (plus a green header) as I didn't like the way red (a common house style) contrasted with the photo and black (another common colour) didn't stand out enough against the background. I also wanted to appeal to more woman so I used softer more feminine colours to appeal to that gender more. By using different colours it creates brand awareness and is unique. Magazines that challenge the convention: Magazines that use the convention (red, black white): The billboard subscribers issues goes against conventions more than the normal issues do.
- 13. CONTENTS PAGE DATE NUMBERING IMAGES PAGE NUMBER COLUMNS SOCIAL MEDIALINKS REGULAR TITLES COMPETITION INSIGHT INTO WHATS IN THE MAGAZINE MASTHEAD SELL LINE TITLE
- 14. DATE Date - recentinformation (uses and grat), keeps regular readers up to date. It’s also placed high up on the page making it one of the first things you read but the text isn't to large that it drowns out the rest of the page. Contrasting colours easy to read. The use of spring edition also keeps regular readers up to date. TITLE One of the largest fonts on the page, helps you navigate round the magazine. Stands out because of contrasting colours. Informing as to whats on the page. Magazines that use this convention: NME Q Billboard
- 15. IMAGES The photos Itook vary from close up to long shot. The last photo I have counted as long shot even though I cropped off the legs to fit it on the magazine. I used the last photo to add a variation to the page as I didn't want all the images to be similar. The artist in the image also isn't using direct mode of address so that also makes it different from the other images. My first and second photos use direct mode of address and create a personal connection to the reader (uses and grat). The second photo would of also used direct mode of address but I decided to place something over the eyes to give it a more arty feel. I also used smaller images instead of huge ones so I could fit in more text and images and tried to keep them in a organised manner. Magazines that use this convention: NME Billboard Rolling Stone
- 16. COLLUMNS I used columnsin my contents page to bring order to my magazine and keep it easy to navigate round. They were a common convention when I researched different magazines so I tried to use it in my own. I used them to split up the page between pictures and text. I didn't overlap anything and made sure everything was in straight lines which stopped crowding of the page and made it look more professional. Magazines that use this convention: Rolling Stone Q Magazine
- 17. NUMBERING Big numbering -it stand out and is easy navigation. It creates shortcuts which is a convenience to the reader. It links with the features articles and images. Its informing of whats inside (uses and grat). It also fits in with the house style and isn't to overpowering. Magazines that use this convention: Q Magazine Billboard Nme
- 18. FEATURES The bold titleswith dark backgrounds stand out and are eye catching. They separate different parts of information keeping it simple and easy to navigate. The information is numbered also creating short cuts and I put in small capital titles in to again attract attention and helps to entice the reader. The short few lines also informs the reader on whats inside the magazine (uses and grat). Keeping the colours and texts simple make it easy to read and don't over complicate it. Magazines that use this convention: NME Q Billboard
- 19. SOCIAL MEDIA LINKSAND COMPETITION In my research I didn't actually come across any contents pages with social medial links of them but I wanted to use it my magazine because my target audience is teenagers and young adults and social media is very popular throughout those ages. It seemed fitting to add it in as social media is getting more and more popular as time goes on and I wanted my magazine to be modern. It will help them help readers keep up to date with the magazine between issues. By using this I am reaching out to my audience and marketing effectively. Competitions aren't something I found much in my research but they were sometimes used occasionally and used sometimes in fashion magazines. I think competitions are good ways to attract audiences especially when my magazine is new and there are large competitors on the market already. The use of competitions in Marie Claire magazine.
- 20. PAGE NUMBER I addedpage numbers because they're informative and if I use it in every copy then it would create professional consistency. It also links to the page numbers on the pictures and helps people get to certain pages when they want to read an article. It is also a convention used in fashion magazines. Magazines that use this convention: Q magazine Vogue Billboard Marie Claire Rolling Stones
- 21. DOUBLE PAGE SPREAD ANCHORTEXT COLUMNS PULLING WORDS ALBUM PREVIEW MAIN IMAGE TEXT
- 22. LAYOUT I used aregular convention for my two page spread of having one page an image and the other side a whole page of text. I did this so the image was the most important part of the page and the readers attention is drawn to it. Putting the image so large made it eye catching. I also put the artist name in large letters so fans of the artist would want to read it. Magazines that use this convention: Rolling Stones
- 23. IMAGE For my twopage spread I used a medium close up shot as in my research it was very commonly used and I thought it would be the most eye catching as you can see the body language of the model and see the direct mode of address. This also creates a personal relationship between the audience and artist (uses a grat) therefor drawing them in. Magazines that use this convention: Q NME
- 24. TEXT I decided todo my text as an interview. I did this because I wanted to draw in fans of the artist as they may be intrigued by what the artist has to say rather than what someone has to say about them. I also added an into and outro so the readers knew what the article was about. This wasn't a common convention of music magazines I researched (it was only occasionally used) but I wanted to use it anyway, it was more commonly found in fashion magazines. Magazines that use this convention: NME
- 25. COLUMNS Having the pagesplit up into columns was a convention I researched. I helps to keep the text organised and makes it look professional therefor I chose to do it in my two page spread. Magazines that use this convention: NME Q
- 26. ARTISTS NAME I choseto make the artists name the largest word on the page. This means it is one of the first things you see when you look at the two page spread and it will also catch the attention of fans of the artist or people who recognise the name and not necessarily the face of the artist possible making them want to read the article. Magazines that use this convention: Rolling Stone NME
- 27. PAGE NUMBERS ANDALBUM PREVIEW Page numbers are simple yet effective in helping to navigate round the magazine. I also placed the ‘platinum’ logo next to it to create brand awareness. Album previews aren't something Ive come across in my researched but I wanted to add it in as it would draw in attention as people are curious and would make them read the article as well. It is also an example of synergy because not only is the album selling the article but the article is also helping to sell the album. Magazines that use this convention: Q Billboard