Question 1 .

Question 1 .

• 1.
  1. In whatways does your media product use, develop or challenge forms and conventions of real media products?
• 2.
  Looking at mymusic video and how I used and challenged some generic conventions of real music videos. The way I have obviously challenged conventions of a generic music video is through my use of stop motion, even though there are other music videos that have used this style to create a music video for example: Coldplay – Strawberry Swing and Her Morning Elegance –Oren Lavie. The differences between their music video and mine though are through their use of location/background and characters. Theirs include real people whereas mine use figurines of people, and don’t have realistic features from face to movement unlike theirs.
• 3.
  The generic conventionsI have included in my music video is through the use of a title and end screen for my video to show what the song is called and who it is by and then the end scene to show the end of the song and video. This could be called breaking conventions as well through it is becoming less common to use a title and end screen but I thought it was appropriate for the style and genre of music.
• 4.
  Comparing my digipakto real products it does match many of the conventions though how I have labelled the artist and album name onto the spine, so when it is on a shelf it can be easily read. I also think deciding on only having sections is a generic convention on a digipak as many more have 3 instead of 4, as 4 sections is more for the special releases and gives you more for your money.
• 5.
  The conventions Ihave challenged though my digipak and advert are through that I haven’t included many live photos of people or surrounding, on my digipak I have, on 2 sections, but I have used the paint splatter art work, created by myself, to brand my digipak. Looking at a recent artists album cover, Ed Sheeran, he created his new album cover divide on Damien hirst’s spin table. But this style of the artist creating the album cover is very new and very rare but I wanted to do this as it creates a more personal touch to the digipak, and shows I care about the product.
• 6.
  I feel likeI have been very simple with my magazine advert but I think that is what makes magazine adverts effective the less writing, means less to read for the audience, I just put the information that I need on it. Even though it is simple, you will notice it when flicking through a magazine because of the bright colours I have used and contrast to each other.
• 7.
  The genre ofmy music is between indie and folk which gives many conventions that I could of included. The main conventions I broke looking at the genre of my music was the location, as I created this in a studio with a white background there was no location, which is important in this type of genre. If you stereotypically think of a folk song they are outside and are either doing a live performance or are including a dance scene that then becomes the iconography of the song.
• 8.
  My song doesinclude a dance section but it is not as effective as other music videos. Developed on the idea of the colours that some of the videos I researched included using the example of Compass by Lady Antebellum in the video there was a lot of colour and movement, I want to create this but not making contrast too much to the rest of the video, bringing in a colour changing lightbulb allowed me to do this, having the figures move around the shot as the lightbulb changed also allowed me to create the fast pace of a dance scene.
• 9.
  My magazine advertand digipak do link to my music through their simplicity but also do match the genre but may break conventions of other products of the same genre. I feel like this genre with products include a lot of location images and conceptual images. Through my paint splatters I show conceptual elements but I have only one location shot, if I wanted to follow the generic convention of my genre for my products I need more location shots to show off.
• 10.
  My music videoclearly has a narrative and the lyrics help this, this is what I wanted to create the idea that the song is telling a story and the video is there to help visualise it. But also the video is there to interpret in your own way. There is a clear journey through the song and the story moves forward, the video doesn’t show any flashbacks or future events as it is just a continuous story that changes, there are clear scenes where time has moved on.
• 11.
  The representation thatI highlighted on in my music video is about relationships. Especially modern day through the lyrics you pick up on basic issues many relationships have but are exaggerated through the lyrics and has a circular narrative through how they always come back to one thing. As many relationships do nowadays.
• 12.
  The codes andconventions of the layout of a music video, the layout of a music video is very unique to the idea you are creating, as mine is mainly narrative based, I followed many conventions related to narrative based products. For example an introduction that introduces the characters and establishes a background to them, then the main events happen, something bad normally happens that makes them go off the original course, then a resolution happens, meaning they either solve what has happened or have found out how to go around it and then last a conclusion normally a happy ending. In my music video I followed the idea at the beginning of an establishment on what this was going to be about, but with a song it’s hard to bring something bad in the middle due to the chorus, but through the movement and lyrics it helped show the audience that the characters were having ‘problems’. Which then came clear in the ending through the iconic sofa that had been there the whole time was covered implying that what they had, had ended, which brought the video all together.
• 13.
  The codes andconventions of the layout of a digipak are 6 sections fold to make a 3 faced cd case. As the layout shows, it has labelled sides with what they should have on it. I have broken this by I haven’t included any images of the artist, this is because I haven’t included them in my video. All the other main conventions including a barcode, record label information, where the cd will go and a track list I have included. Without these main codes, the product wouldn’t function and the audience would be confused at what they were getting and would have no information to explore more.
• 14.
  I don’t thinkthere are any conventions on how you can layout a magazine advert of albums, but normally the album image is also the image for the magazine advert, I have broken this convention. I decided to exaggerate the album cover art and create a new piece for the magazine advert by using more colours and making it more visually interesting. I have included the album title and the main song of the album which is the one I have created a music video for, as many of the adverts show, the advertise the most well known song on the album.