The student created a poster, radio advertisement, and newspaper advertisement to promote their documentary. For the poster, they exported a still image from their documentary and edited it by adding stage lights to make it more abstract like Channel 4 posters. For the radio ad, they used audio clips and voiceovers from the documentary along with information about when it would air. The radio ad, poster, and newspaper ad all reference the documentary title and air time to link the promotional materials together.