This document summarizes how the media product represents particular social groups. It aims to represent indie rock fans and culture, noting that targeting multiple distinct groups like classical and emo would not work. It represents indie rock fans and "hipsters" but likely would not appeal to emo fans. It also aims to represent issues of race, gender, and sexuality. It features a mixed-race woman on the cover to represent diversity in indie rock. Both male and female models are featured to show equality. It also addresses homosexuality and homophobia through the models and a story, showing the magazine supports people regardless of sexuality.