Question 2

Question 2

• 1.
  How effective isthe combination of your main product and ancillary texts? Nyasha Jalloh
• 3.
   To keepour products consistent we've created a house style that's carried out throughout our main and print . As a group we decided to use Microsoft Yi Baiti for our text as it was similar to the text that Rihanna's has used previously on her albums and her promotional posters. To begin with we were stuck between two fonts, Microsoft Yi Baiti and Haettenschweiler .To help make our decision we organized a mini focus group of our targeted audience to choose which on e looked better and the one that got the highest vote was Microsoft Yi Baiti because “ it was a clear and professional looking font that matched our photography” .  For our layout of our print products we placed the title in the center at the top on our CD packaging and on our magazines to familiarize our audience of the house style . We hoped by doing this consumers of the main product would se the connection between the CD and the magazine adverts  The print products follow a colour scheme of white, grey and black. We wanted to keep our first photo shoot simple for the front cover so that our model was the focus and so you could see the difference between the second photo shoot we did for the back cover . Originally we planned to do the vulnerable photo shoot using a white backdrop and the rebellious shoot using a black backdrop. However on the day of the shoot we weren’t too happy with the black backdrop and decided to use a white one for both shoots with a grey  Even though location and colour schemes our music video is different to the print products we still decided to incorporate the theme of vulnerability from the music video into the print products by utilizing black and white filter and using unconventional vulnerable poses that isn’t typical of Rihanna.
• 4.
   We plannedfor our actor Hannah who plays Rihanna's to play a girl whose venerable and lonely . We achieved this through the theme of vulnerability which is displayed in both the promotional music video and print products. Our male character that plays Future was represented as masculine and vulnerable yet still confident in order to gain the love of the female character. We decided to use the black and white vulnerable image of the female character on the front of the CD package so that the audience could immediately draw a link between both products. In the music video we see the female characters confidence grow towards the end of the music video when she has found her partner. Our confident Rihanna's photo shoot image was placed on the back cover, after the filming of the music video to exaggerate the transition that she has made.  In the beginning of our vide Rihanna's is wearing dark colored clothing to represent her being lost and vulnerable. however in the middle her clothes brighten up to convey her starting to love aging once she's met her love(the male charter. Like Rihanna's Future(the Male Character also wears quite dull colored clothing in the middle and were brighter colour once he finds his love. Moreover at the end of the video the two appear to be naked as this shows they no longer feel vulnerable as they have each others presence. We’ done this to show that both character were vulnerable and lonely up until the part that met each other.
• 6.
   The reasonbehind us choosing the colour scheme was so that the promotional advertisement looked like they were apart of the same album. Moreover to contribute to that idea we used similar images for our print products so that the theme stayed consistent. doing this would make our model more recognizable e . Another thing that would makes her more recognizable so her hair her is being the same in several scenes inn the video and in all of our print products.  The CD package and the magazine advert reinforce the name of the artist, the name of the song and reference the featuring artist to promote the music video as much as possible. As the CD and magazine photo shoots are not location shoots we had to find other ways to connect the music video and the print products.  Another way could of promoted the album is by doing small behind the scene and sneak peak videos that could be place on social networks like Twitter, Keek ,Blogger, Instagram ,YouTube and Facebook to get the buzz going .