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question 2
- 2. Before I startedproducing my music video for the song ‘Would I lie to you’ by John Gibbons I did a lot of research on the EDM genre. This is because I wanted to get the codes and conventions right. It was helpful for me as I could see what different EDM music videos were like and what particular themes, that I could incorporate into my music video. However from my point of view I feel I didn’t totally confirm to the codes and conventions like other EDM music videos, although this does show a unique side to my video.
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- 4. 1. The openingof my music video 2. My actor lip-syncing 3. Lyrics of the chorus part of the music 4. Location setting in the forest 5. Costumes/ First shot of my actor with the girl 6. A change in location 7. Shows the actor and actress in love and having fun 8. Camera work and editing/ My actor lip-syncing again in a different location 9. My end shot with the title and a love heart symbolling the type of video
- 5. My music videobegins with my actor walking to the beat. I wanted to start with this shot as it shows my actor as sad and lonely which goes along with the story line of my music video. There are two types of EDM style music video. I went for more of the story line video rather than an up beat dancing, bright light video. Therefore I based my music video on artists like Flume. There music video for Never be like you really caught my eye because you could go along with the actors and all their emotions. This is why for my opening shot my actor is looking down at the floor so the audience understand that he is upset and just wants love. Also it goes along with the lyrics of ‘would I lie to you baby’ this shows regret about the actions he's done.
- 6. Flume- Never belike you https://youtu.be/-KPnyf8vwXI Duke Dumont- I Got U https://youtu.be/FHCYHldJi_g
- 7. Based on thefact that I think my music video was best suited to a performance/story, lip syncing was a key part of my music video therefore, when the chorus part of my music video came on I made my main actor lip sync this part. By having my actor lip-sync some parts of my video it becomes more personal and more interactive with the audience. It also means there is more of a connection between my narrative and the lyrics. A lot of EDM music videos have lip-syncing in because especially at the chorus part because this is usually the most well part known of the song and where the most meaning of the song happens.
- 8. I chose tomake some of the main parts of my chorus into lyrics. This is due to the fact most EDM and fast pop music videos incorporate this, it breaks up the footage for the audience. So that the audience doesn’t have to just watch footage all the time. I decided to do it in bright colours but still with a feminine purple colour to represent the stereotypical love story of my music video. Duke Dumont’s video for Ocean drive has lyrics throughout the whole video, this is to get the audience to relate to the context of the lyrics and really get into the song and the meaning of it. https://www.youtube.com/watch?v=KDxJlW6cxRk
- 9. I had afew settings for my music video, where Charlie (my main actor) was sad and lonely I used the New forest set on top of a hill, its was sunny but you could still see the frost on the ground and all the bushes. This is really good as it adds to the affect of the video. From the research I did, many EDM music videos have many different locations that they shoot in as it means that there are more cuts which can go quicker with beat of the music. However I feel this is an area which I could improve on and for my music videos I could have made my cuts line up with the beat of the music.
- 10. This is thefirst shot with both my actress and actor together in. I used the beach for the first romantic scene with them two together, the sun was at a low point in the sky so it looked like a romantic sunset and added even more to the effect of the ‘love’ scene. I got them to act like a couple and did some medium/ establishing shot with the couple and the beach behind them. Many EDM music videos have love story lines. I wanted to have this in my music video. Flumes music video for Never be like you had a couple throughout the whole video which had them acting together and dancing to the music, therefore I have fitted this type of convention in my music video.
- 11. For this changein location I used the under pass in Ringwood, it has been graphitised and has god lighting for the mood that I wanted to create. I only shot a few shots in this location, again it was when Charlie was on his own without the girl that he desired to be with. The lighting really helped me to set the dark, moody and mysterious setting, it helps create the atmosphere for the audience, and show them the emotions that Charlie is feeling. The graffiti on the wall also represents what's going on in his mind, because graffiti is a an expression within an art form of peoples emotions and how thy are feeling at that certain time and I thought this went really well with his emotions.
- 12. Again this isa screenshot of my actors having fun and acting like a couple. This sun is beaming down on them in this shot and reflecting on the sea then onto them this was a really nice shot, I didn’t do a close up of this and used the beautiful locations, to set the romantic tone of my story line. The shot is also very bright and colourful which is a good contrast to the other moody, unhappy shots. This as helps with the story line as it tells the story through the colour and different types of shots.
- 13. Andrew Goodwin's 5aspects of a music video can be applied here as it follows the conventions he mentions. The beat f the music is high tempo and the lyrics and sad parts have meaning behind them, so t is important that I linked the music with the video. The video excels through illustration, it illustrates the lyrics and connects the lyrics with the visuals of the video. Moreover I conformed to the common conventions of the modern day EDM music video, from the camera work such as angles, lighting and colours, I also made sure the beat of the music and the pace of editing was similar.
- 14. The 6characteristics of a music video Music videos demonstrate genre characteristic’s – certain features are expected out of a video depending on their genre There is a relationship between lyrics and visuals- the lyrics are represented with visuals There is a relationship between music and visuals- the cuts and edits are in sync with the rhythm The demands of the record label- they want to see a lot of images of their star, want lots of close ups of the artists Frequent reference to notions of looking ( screens within screens , artists look at themselves)- treatment particular of the female body Intertextual references- videos referencing past films, TV shows ,media
- 15. My actor singingthe lyrics in the underpass, I got him to look angry, moody and grumpy because again this was the part of the scene where I wanted him to show his emotions. I also wanted his emotions to be shown align with the words and meaning of the lyrics. I am using the conventions of a typical EDM music video, where they show the lyrics emotions through performance.
- 16. My last shotwas a slow panning down shot onto the ground. Where I drew a love heart into the sand. I wanted to end my music video like this as it’s a way of ending the overall storyline it gives the audience that closer of what's happening with the couple. Then my title comes up, I decided to use bright white writing so it stands out in bold. Typical conventions of an EDM music video always have the title bright and bold, this is why I wanted to stick to the typicl codes and conventions and make my music video the same.