The researchers conducted audience research to learn about their target demographic for a crime-action film. They discovered through a site called Pearl and Dean that the target was mainly males aged 15-24, matching the audience for a similar film. They created questionnaires to understand audience preferences, finding that crime and action genres were most popular. Feedback from students to questions about the film storyline was positive. Uploading a teaser trailer to YouTube also received only positive comments, showing that the chosen music fit well with the shots.