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Question 3
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- 2. EMAP • Multinational advertisingpublisher organisation set up in the UK. • Was established in 1947 by Richard Winfrey. I. It specialises in business-to-business magazines and it organizes conferences and events in these businesses. It is linked to Apax and the Guardian Media Group. It stands for East Midlands Allied Press.
- 3. MISSION STATEMENT “Our purposeis to connect professional communities and inspire them to know, to grow, progress and win. ” http://www.emap.com/
- 4. SYNERGY • As wellas an advertising agency, EMAP also have EMAP Radio. This is owned by 40 UK and Ireland local radio stations. It purchases radio stations and twenty of its music stations are in the UK or Ireland.
- 5. WHY EMAP? • Itis a popular magazine distributing company • Many companies go under the name of EMAP • It has a radio station that I could advertise on • Based in the UK – Closer. May understand trade and business more. • EMAP radio has a record label. This would link me up to some popular of upcoming bands. They are licensed to Universal Music which could increase the chances of my magazine selling because the company is a large conglomerate.
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- 7. BAUER MEDIA GROUP •It is a multinational media company set up in Hamburg, Germany. It operates in 16 different countries in the world including the UK. • Because they own Kerrang! (another rock magazine) this could be very beneficial because they could: Use the same images from each others photoshoot Advertise each others magazine Use the same stories Sell the same product
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- 9. HOW THIS LINKSTO ‘UPRISING’ • I use synergy by having a Shop in my magazine so that companies will pay us to sell their product • Could publish with other Rock Magazine publishers. Preferably the Bauer Group as they have been successful before