Question 1

Question 1

• 1.
  Teaser Title: In thefirst frame I will be focusing on the title of our trailer. How the research we had gathered by watching horror film trailers also, doing research on different style and types of font made us decide to go with ‘Cloak’. The whole point behind calling our trailer cloak was that we really wanted our film to stand out form the rest of the other trailers. Once we established that a cloaked lady was our antagonist we realized that ‘Cloak’ would be the perfect mysterious, unique name. The ‘Cloak’ fits in very well into the trailer as it has connotations of darkness, fear and the un known. The main meaning behind the title was that the person in the cloak is unknown which is a bit of a mystery to the audience, making it much more exciting form them. When we were watching the ‘Paranormal activity’ trailer we really liked the idea of the simple small title which we felt it looked very powerful and effective. Here are the screen shots of title from Paranormal activity: Paranormal activity have been very consistent with all of the titles throughout the different movies they have made. The only thing which has change is the colour of the title. That is why we wanted to do the same with out title and w have come up with this:
• 2.
  By doing allof that research on the differences styles of typography we decided to have a black plain background and place white writing on to which would make it pop out more. Once we completed the title, we wanted to give it an edge by adding in the electric blue outline which makes it look like it is glowing. However, after we had completed the trailer we thought that the glow makes it look like a sc-fi genre. This would mean that leaving it just plain white would have suited the convention of the horror genre. We had placed the title right at the end of the trailer which follows the conventions of a teaser trailer. Rather then it being at front as that would make it look like an opening sequence. We placed the writing in the middle as, it grabs the attention of the audience more Location and Setting: In the second framers we will be looking at setting and location. Once we all sat down and tried to remember some of the horror films we have seen in the past, we realised that a lot of ur favourite ones have mostly been set in the woods. We took some inspiration form ‘The Cabin in the Woods’ and ‘Friday the 13th’ which both of their setting an location was in woods. We felt that by setting the trailer in the wood would perfectly follow the convention of our genre. Once we had found the the right location for us , we realised that the closeness of the trees and the branches and all of them looking very similar could give a sense of confusion to the character which would be in the woods. Also the creation of shadows by the tall trees and the quietness in the woods would really give it a scary feel for the audience. Once that was all filmed we added special effect by turning down the brightness of the shots to make them darker.
• 3.
  The main thingfor us was to create a sinister, threatening atmosphere for the audience. When all of the special effect were done we ended up with this result: Costumes and Props: In the primary and secondary research which I did I realized that is most of the horror films the protagonists usually wear the simple teenage look. Jeans and a tee-shirt. Harry was the typical teenager wearing a jumper and jeans this give him a connotation of a typical boy in his particular age group. In complete contrast to the antagonist in with our movie which is the cloaked person. They were wearing a long black cloak, which didn't give any indication of who or what might have been behind it, there is no sing of the face of the person. This creates mystery for the audience, making the scenes with the cloaked figure more threatening and dangerous. Another thing was that by having a cloak and not being able to see a face we can create a story about the person. For example that it has a horrible past or doesn't want to show their face and that is why they are hiding behind it as, if it was protecting them. By creating that sense of fear in the audience eyes we were able to follow the genre convention. We researched the film ‘Goblin’ which has character that is always hidden behind the cloak. The darkness of the cloak has a connotation of evil, danger, panic and this was exactly how we wanted to make our audience feel.
• 4.
  Editing and Camerawork: Duringthe whole planning process and then the filming we kept reminding ourselves that we need a range of different shot types and angles. We knew that one of the most important shots that we needed to film was the scare jump. This would be a close-up of the cloaked figure. Filming a variety of different shot keeps the audience interested. In the post production process we started to edit using fast paced cuts building the tension up. By speeding up the cuts it keeps the audience on an edge, not knowing what is next. By zooming in on the jump scare it makes the figure look much more dominant and powerful as, if it is over taking the screen. We have followed the horror genre conventions as we knew that, that way we would achieve the best outcome.
• 5.
  For example inthe sinister film the dark effects and the behind shoulder shot gives it an intense feeling. Story Introduction: The first scene is the introduction into the whole mystery in the film. It is introduced with non diegetic sound which was the dialogue between the psychiatrist and Harry, talking about his experience with the cloaked lady. The dream that he has are mean to act like flashbacks reminding Harry of what has happened to him. We tried to use as less dialogue as possible as we didn't want to reveal much of the story. Trailers usually hint about what the story line, this is how usually all the trailers are structured and shown. There is a real resemblance between ‘The Conjuring’ film and how our characters tell the story. Characters are introduced: By including parts of the characters and letting the audience know who they are and what their role is, that is now more then enough for a trailer. Establishing the situation that they are in and how they carry on with it, is why the audience will want to know. In my research I did find that in all of the trailers there isn't much description about the past of the character and who they are. We have followed the genre convention by trying to replicate a famous horror film called ‘Sinister’. In the trailer there is just enough shots of the male characters for us the auctioned to understand that something will happen to him. Close ups of the character and also a screen play got developed to suit the situation. Our main worry was not having too much dialogue as, we thought that might ruin the mystery of our cloaked lady.
• 6.
  Company Ident: After lookingat some of the 3 major conglomerates company that dominated the whole film industry, that being Warner Brother, Sony Film and Universal. We noticed that the ident were precisely worked on. This is why we created our own small individual distribution company which is called ‘i’ productions. The ‘i’ was taken form a popular music video ‘i’ of Kendrick Lamar which had a really strong social meaning it in. As our distribution company is an individual one and has not yet been established, we wanted to create an explosive ident which would instantly attract the audience. We used garage band to create a new track for the ident to make it unique and our own. It is important for out to extinguish our self for them competitors, that is why it is animated and also has special effects added.
• 7.
  Title font andstyle: As brand identity was also very important to us we knew that we needed to keep the same style of font throughout the three media products. We had used the same font type on all of them but only slightly changing the colour of it. The style of the font is very simple but looks interesting at the same time. We tried to keep is that way as we thought that it would fit the convention with our horror genre. In the first practice poster which we created, I thought that we should create a tag line, this could be very useful for future marketing purposes in the social media. The tag line started to be - DREAM, SEE, FEAR however, when we were working on the finale version of our poster we changed it to SEE HER . FEAR HER which we thought sounded more spooky and edgy. The wording on the poster was relatively simple, we tried to keep it quiet sharp but professional. We had followed the conventions of our genre as, we made all the whole background very dark and mysterious and the writing on the side gives a hint about what the readers can expect to see in side the magazine. Genre: We have stuck and followed the genre conventions in all of the marketing campaigns. The genre type is suggested in the whole trailer because of the dark effects used on every shot to make them seem much more sinister. In the trailer in the woods scenes, Harry is always trying to hide and look if the mysterious cloaked lady isn't watching him. The following scenes are typically done in most of the trailers to portal that someone is in danger and also, that the audience can distinguish between the evil and the good in the film. By creating quick movement such as, when the cloaked figure passes thought the camera lens, this makes the audience fear of what might happen with the protagonist. Also, when the figure which is the antagonist, is
• 8.
  walking slowly behindthe tree this creates a sense of tensions build in the audience. Them wanting to find out more about what will happen and then making them go and watch the film.