The document discusses obtaining feedback from friends and relatives on a game through a survey and social media in order to optimize the game for the intended audience. Based on the feedback, the game was made more beginner-friendly as some players were having trouble. Feedback was also gathered on box art, which led to adding a logo and making design changes to make the cover look more like a science fiction game. Similarly, feedback on a magazine cover draft resulted in replacing an image and making the title more obvious to improve the design.