1) The filmmakers received feedback on their pitch, storyboard, rough cut, and final cut from audiences which helped them improve their project.
2) Feedback on the pitch suggested the film seemed like an art house or independent film, so they focused more on those styles of filmmaking.
3) Feedback on the storyboard noted there was no danger for the main character, so they changed the ending to add intrigue.
4) Feedback on the final cut was overwhelmingly positive with everyone feeling the trailer and additional materials like the poster were excellent.