Question 3 - What have you learnt from your audience feedback?

Question 3 - What have you learnt from your audience feedback?

• 1.
  What have youlearnt from your audience feedback? EVALUATION QUESTION 3
• 2.
  Considering how toget feedback: To collect my audience feedback, I used an online survey (Survey Monkey). I used an online method as this is easy to access and allows me to look at comparisons of the results easily, as the data is automatically categorised into graphs. My target audience – 18-25s – are likely to understand online surveys and how to use them, which is also why I chose this method. This method also allowed me to have a link to my survey which I could then send out to people in my audience demographic. I used social media to distribute my survey link, focusing particularly on Twitter as a platform because its age demographic is similar to that of my intended audience. Twitter works better than a social media such as Facebook because a large using of Facebook is 45+, which is not my age demographic and would not allow me to get thorough answers from my target market.
• 3.
  My Questions My firsttwo questions are to set apart demographic, so I can see which feedback is from my intended target market. Gender and age group allow me to see the base of the feedback, and give me a further understanding of how results may differ based on these set demographics. My targeted demographic is female 18-25, as Finn Doherty’s audience is stereotypically female based on the themes of his songs, and his age group is 18-25 so it’s likely his audience are too as they can relate to his life experiences more.
• 4.
  My Questions For thisquestion, I want to gain an understanding of how my video portrayed its genre. My hope is that my feedback will show most people interpret the genre as Indie-pop, which is what the genre is. This will show I have been successful in my presentation of genre within my music video. In the multiple answers I have included easily recognisable genre’s such as pop or indie, as well as sub- genres such as pop-punk, to create a wider field of the audiences interpretation. I have also added genre’s heavy metal and classical, both far from the actual genre so if this is selected, I can gain an understanding of how this persons lack of knowledge of music may influence their other answers.
• 5.
  My Questions What didyou enjoy most about this music video? I included this question to gain an understanding of what was successful within the video. What would you improve about this music video? I included this question so I could see multiple perspectives of any criticism I could learn from, and to further see how people interpreted any weak points in the video. What was your interpretation of the narrative? This question will help me see if I was successful in the clarity of the meaning of the video, and see if it was understood what was happening. I can also look at age groups and see if younger age groups have a positive or negative interpretation – as the video portrays their age group. Did you relate to any of the characters perspective? My hope for this question is to see whether gender may influence how people look at the two characters. Female perspectives are likely to look at the female character and perhaps sympathise, however looking at stereotypes, I am interested to see how a male perspective could interpret the characters, and see if they related to their gender representation in the video – the male character. I can also look at age groups and the previous question to see if how people interpret the narrative relates to how they understand character perspective.
• 6.
  My Questions This questionwill hopefully help me understand whether demographic affects people opinions, and if they are interested in the artist in the way I have targeted them to be. This will also help me see if I am successful in making the print productions and music video appealing and captivating so that people will hopefully want to see or hear more from the artist.
• 7.
  My Questions This questionwill allow me to see an overall opinion of the production value of my video and print productions, and gain and understanding if I have been successful in my hope to achieve a professional quality to my work. Using a rating system for this question will hopefully make it easier for the taker of the survey to show their opinion, as a star rating is something widely familiar and understood, and gives a clear idea of their judgement.
• 8.
  My Feedback Out ofthe 27 people who took my survey, the majority were female. This is expected due to the female demographic of our target audience. This majority is also useful as it allows me to see the difference between male and female answers, and see how gender can influence people’s perspectives on my final productions.
• 9.
  My Feedback The majorityof the age group who responded to my survey are 12-17, and are likely towards the end of that age bracket due to being in the same age group as myself (17). 37% of the answers came from the 18-25 age bracket, which is my target audience for the music video. I will be focusing mostly of the answers from this age group to allow me to see how successful I was in aiming it to this demographic.
• 10.
  My Feedback 65% ofpeople placed the music video into the indie-pop genre, which is the intended genre. I feel this means I have been successful in using genre conventions to fit into this genre for both my music video and print productions, as these results make it evident the majority of people understood the genre. The above data shows that the majority of the age demographic 18-25 recognised the song to fit into the indie-pop genre. I can take this as a strength as it shows my intended audience have an understanding of the genre, perhaps because they enjoy this form of music.
• 11.
  My Feedback The femalemajority of respondents said something they enjoyed about the video was the narrative. This was also an answer found common among age groups 12-17 and 18-25. This makes sense as the narrative portrayed a stereotypical break-up, something young adults – and stereotypically females – struggle through in their young lives, or otherwise see portrayed in the media such as films, TV, or fiction books. Another example showing same findings.
• 12.
  My Feedback Something Ialso noted from my feedback is the majority of respondents felt an improvement could have been to use a different concept alternative to a break-up. Although a stereotypical love story was what I was aiming for, I feel it’s interesting that perhaps people are bored of this idea. This enforces the idea that a break-up is a well known trope within media texts, as it is evident people are used to this concept to the point they are willing to see something different.
• 13.
  My Feedback I askedtakers of the survey what they interpreted of the narrative, wanting to gain a perspective on how different people understood the video. The majority of surveyors understood the relationship narrative I portrayed, and interpreted this as a negative relationship, using descriptions such as “abusive”, “failed” and “toxic”. The interpretation of the relationship portrayed being unhealthy is what I attempted to show, so I am glad people interpreted it in this way. The stereotypical “love-hate” teen relationship often portrayed within the media could consequently create a different youth perspective on relationships, as they could see this negative portrayal as normal.
• 14.
  My Feedback (Q6continued) Another interpretation of the narrative that was frequent was the idea that young love itself is negative, and young people in relationships are likely to have an inescapable bad outcome. All answers that stated young love is negative came from the 18-25 age group. People of this age group having this perspective on themselves could perhaps show they can relate to the protagonist and her unfortunate experiences with love (see question 7), and have also perhaps seen the other negative portrayals of young relationships in media texts such as film or TV or other music videos that enforce this opinion. Young people are not being exposed to positive examples of young love, as happy relationships are less likely to be portrayed in the media as they are stereotypically less relatable.
• 15.
  My Feedback Question 6allowed me to look at peoples perspectives and attitudes on the narrative – finding that young people had a negative perspective on youth relationships. Question 7 - asking if people relate to a character perspective - will allow me to have some insight into the negative attitudes people had when answering question 6, as relatability to character perspective could perhaps suggest the 18-25’s who answered the survey have a negative perspective due to their own experiences in their young age. Comparing these answers has shown me that those who have the negative perspective on youth relationships do in fact relate to character perspective within the video. This perhaps shows that their own experiences have given them this perspective on relationships, perhaps unable to have a positive outlook on youth relationships when able to relate to the negative one I have portrayed within my video. In retrospect, to gain a better understanding of this perspective perhaps I should have asked takers of my survey to expand on their answers, and see how and why they related, and to which character.
• 16.
  My Feedback (Q8) Outof all 28 final respondents, 17 chose either “likely” or “extremely likely” in response to whether they would buy the artists album. The majority of this – 12 – chose “likely”, which mostly consisted of either 12-17 or 18- 25 age groups. Looking at this data allows me to see that younger age groups evidently find the artist more appealing, which I consider a successful outcome as the video and print productions are targeted towards this younger age group. To enforce this, all 3/6 who selected “unlikely” were all part of the 25+ age group, showing that they did not have the same response because it is not targeted towards older adults.
• 17.
  My Feedback I askedrespondents to rate overall production quality out of five stars to allow me to see if production quality was successful. Data shows me the majority (15) rated four stars, giving a weighted average of 3.89. I feel this is a fairly successful outcome, and allows me to understand possible improvements to higher this production quality.