Question 4

Question 4: How Did You Use
Media Technologies in the
Construction and
Research, Planning and Evaluation
Stages?
Austen Nuttall

Unsigned.com
http://www.unsigned.com/browse_artists
To research unsigned local, British artists and bands, I used
“Unsigned.com”. The advantage of using “Unsigned.com” is that it
has a simple layout and interface. This allowed me to quickly
research artists and bands by choosing specific search terms in the
advance search, this allowed me to specifically find similar
musicians as I could pick the genre of music.

Facebook Group
I picked Brian Korteling’s “Information” due to
the use of a catchy, memorable chorus.

I submitted my choice on my group’s Facebook
page. Facebook has helped in choosing our
track as it allowed my group to communicate
easily and quickly. Another benefit is that we
could discuss ideas and concepts throughout
the course as I could access the website
through my mobile phone or IPod touch.

While researching other potential unsigned British
artists, I was also researching real media texts for
inspiration and ideas by using Youtube and Google as
they have a massive database of information. A specific
example of research was “Russell Howard’s Good
News” opening title sequence. I enjoyed the animation
and it inspired my group to create something similar.

To start the video, please click/double click the black
screen on the next slide, or use the hyperlink.

Facebook has also helped in planning. I created
a questionnaire to find out the potential
target audience for our chosen track. By
planning and researching which audience
demographic enjoys our track, I can
implement and consider my findings when
constructing my music video.

Photographs
Instead of using a scanner to digitally upload my
work onto a computer, I chose to take a
photograph with my Canon 600D. I chose this
option as then there wouldn’t be any waiting
times to use the scanner or any clipping
issues.

On top of this, I’d have a digital copy no matter
where I go as I take my camera and SD cards
everywhere.

Construction

1) Filming

2) Editing: Adobe Premiere Pro CS4 + Photoshop

To film my group used my Canon 600D digital camera.
I've previously used this camera for my A.S.
Media, Thriller Opening. The reason behind using my
Canon was due to the fact it can record in full 1080 HD.

Sam chose not to rent a camera from the school for his own
use encase he was 'out and about‘ at location or saw
anything of interest, meaning he would of been able to
capture footage without me if he did. He did
however, film me with my camera. I filmed when I could
since he didn’t want to appear in the production.

My 600D only records in (dot) .MOV files. Due to
software limitations in Adobe Premiere Pro
CS4 at school, the .MOV plug-in
isn't allowed to be installed from my camera.
Meaning I needed to convert our footage from
.MOV to (dot) .MP4 so the files would become
readable.

I spent many hours converting our footage to a
correct file format. I tried many different
programs, such as Zamzar, MOV to MP4 and even
Windows Movie Maker.
This process involved me coming into
school, testing if a converted file would work and
if not, start the process all over again. I could of
tested on my computer, however I was unsure if
the school version had limitations unlike my own
software.

The disadvantage of converting stock footage is
that the quality dramatically decreased. I was
aware and sanitised with this, as then my
group would have something to edit in Adobe
Premiere Pro CS4 and more importantly, be
able to show arrangement of mise-en-scene. If
the footage wasn’t converted, my group
wouldn't of been able to edit anything at all.

Memory sticks and Email
I used memory sticks to carry footage and jpgs
from home to school and vice versa. This
allowed quick and easy file transfer.

I also emailed myself any digital files from my
print productions, as I would have a digital
backup copy if my memory stick became
corrupted.

Editing: Adobe Premiere Pro CS4

Adobe Premiere Pro CS4

To edit my music video, I used Adobe Premiere Pro
CS4. I’ve used Sony Vegas before, but not
Premiere. With the selection of tools given, I was
able to adjust brightness and contrast, adding
filters, overlaying, cropping, volume of the media
bar, toggle track output and editing of ambient
lighting by applying effects such as an Omni-
Directional Light as well as other transitions and
effects.

An Omni-Directional Light is a non ambient light
source, with an effect that adjusts how much light
is within an area. Anything outside of the
selection, is dimmed. There are other types of
effects for lighting, for example a Spotlight.
However, the Omni-Directional Light was used as
it gives off a false impression that the artist was
recorded professionally in a studio.

Without the vast number of effects available
from Premiere, I feel that my music video
wouldn’t be a professional production. The
high contrast black and white, fade in and outs
and also lighting effects have strengthen the
overall outcome of my music video production
to an industry standard.

Other tools used such as the Razor and Copy
Selection enabled me to efficiently copy and
cut parts of the music video together.

Print Productions
To create my digipak and magazine advert I used
two programs: Photoshop and GIMP. I used
Photoshop while at school and GIMP at home.
By using two programs, I was able to make the
most of their best features, such as the
Section, Merge and Create New Layer
from Viable as well as the overall interface and
photo effects.

By using a mixture of tools: such as the Section,
Merge and Create New Layer from Viable, they’ve
helped to create my final outcomes.

The two most recognizable tools used in my
productions is an Artistic Effect and the use of the
Fill tool. The Fill tool allowed me to fill in blocks of
colour quickly, whereas the selection of Artistic
Effects allowed me to change the appearance of a
layer in a mixture of different ways.

I choose the Palette Knife effect which gives the
impression of a pop-art appearance and feel. A
before and after comparison is on the next slide.

Palette Knife Effect

Before: After:

Evaluation
• I will complete this section after I have done
the evaluation questions 1 – 4 as then it will
be easier to complete.

Question 4

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