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The target audience for the film is teenagers and young adults aged 16-25 who enjoy psychological horror films. The film features a teenage girl main character to appeal to both male and female viewers in this age range. Research with audience members found that 60% thought the film deserved a 15 age rating, confirming that this demographic is the right target. To fit this age rating and genre, the filmmakers toned down graphic images and altered the cinematography, editing, music and other elements to create a faster, darker psychological horror style of film.


