Question 4

Question 4

• 1.
  WHO WOULD BETHE AUDIENCE FOR YOUR MEDIA PRODUCT?
• 2.
  Primary Audience Our primaryaudience is the mass audience: C – Income bracket C2-E R - white A – 12-24 G – male S – straight As we have produced our production and analysed it, we realised that the race was white and the sexuality was straight as the mass market it mostly straight white males aged 15-24. The VAL type of our primary audience when applied is experiencers and strivers, they are young, fox thinkers and rely on digital products so therefore match our mass market audience. When we apply Young and Rubicam’s 4C’s model, the primary audience is explores and mainstream. Due to this they want to discover and try out new products that are in trend. The Mosaic type that our primary audience is are ties of community and Blue Collar Enterprise. They are focused on their family and are enterprising rather than well educated. We still think that this is an appropriate audience as it is mainly the mass market audience who watches horrors in order to get visceral pleasure as a break from their everyday working class lives.
• 3.
  Secondary Audience Our secondaryaudience is the niche audience C – C1-A R - all A – 25-35 G - male S – all As we produced our production and analysed it, we realised that our narrative was not sophisticated enough for the secondary niche audience, it was too simple. However the male being the protagonist appeals to both a male and female as it is challenging a convention. The VAL type in which applies to them is achievers and from our production, they are not achieving anything as it is not challenging enough. This also links with Young and Rubicam’s 4C’s model as they are reformers so they like to be challenged as they are intellectual. If we apply Mosaic type, our audience are urban intelligence so they have a higher income bracket and are more sophisticated. We do not think that the secondary audience is suited as they are too sophisticated for our simple narrative. Therefore our production would not appeal to them.
• 4.
  Changing target audience Basedon our feedback I wouldn’t change our target audience as they gave a lot of positive feedback about our production. They particularly liked the score and how it changed with each scene, they also liked the quick cuts in the bathroom scene. However, they did say that during the scene in the bathroom we cut from the mirror to the bath, this confused them. Also the writing on the mirror wasn’t readable and would have been better if the shot was longer.