The combination of the main documentary product and supporting advertisements and radio spots was effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary. Both the real Channel 4 advertisement and the student-produced advertisement included the Channel 4 logo and a central image, giving viewers a clear idea of what to expect, along with details like the air time and the tagline "where fashion matters," tying the products together. The student documentary followed typical documentary conventions like keeping interview subjects on the sides of the frame and used a casual title and language to suggest an informal tone aimed at younger audiences.