Question 5

Question 5

• 1.
  QUESTION 5 How didyou attract/address your audience?
• 2.
  Audience research During theresearch phase of our film we researched the different audience types:  Mainstreamers  Individuals  Succeeders  Reformers  Aspirers Our film is targeted at teenagers and young adults, so we created two surveys on ‘Survey Monkey’ to gather information about these people. One survey was about the audience, what they like to do, their favourite films etc.The other was a survey asking people what they want to see in a thriller opening.
• 3.
  How did weuse this information? Using the information we gathered about our audience from the surveys.We then planned how we would target this audience of teens and young adults through our use of mise en scene, camerawork, sound and editing.
• 4.
  Actors/Character The actors wechose would have a big impact on attracting our target audience. Our actors that we have chosen are two girls that play two sisters (Masie, Annie).We decided that this would help with the audience relating with the characters. Most people can understand the feeling of having siblings and the responsibilities that follow.
• 5.
  Props We decided thatthe key prop in our opening is the briefcase full of money. Through our research of the ‘Mainstream’ population, money is a common item that most people want, especially teenagers and young adults.We chose to use this as our target audience could relate to the joy that the two sisters feel when receiving this money.This concept of emotional investment into the film is how we have tried to make our opening appeal to the audience.
• 6.
  Location The location ofour thriller opening is your average house along a street. A place that hopefully all of our target audience are familiar with.This use of a common location makes the opening seem realistic and involves the audience with the opening as they can see themselves being that place.
• 7.
  Music The incidental musicwe featured in the background was both eerie and intense.The music was typical of a thriller movie and is to be expected by the audience.This attracts thriller fans to see our opening, as it follows basic sound conventions of a thriller movie. The music that we featured leads up to key events in the movie. In our research we found that most people had seen at least one thriller movie, so using this type of music in the background we could control the audiences emotions, which would make them engage with the film and appeal to them.
• 8.
  Why is havinga specific audience important? Having a specific audience is important as it allows companies, both independent and conglomerate, to portray and represent certain messages and themes to appeal to this audience. If production and distribution is catered towards this specific audience then it helps the companies make money as these people are more likely to see the film and buy merchandise.These companies have put research into what the audience likes and how they can appeal to them, just the same as our group has.