- The document discusses audience research that was conducted to inform the creation of a trailer for a film project. Focus groups of the target 15-25 year old demographic were interviewed and provided feedback on what they liked and disliked about an early trailer version. Their feedback was analyzed and incorporated into revisions. Key points included a preference for protagonists, violence as seen in similar films, and Kidulthood being a popular reference point. Additional research was also conducted on poster conventions to further refine the project.