Questionnaire analysis

Questionnaire analysis

• 1.
  By Betsi Burch
• 2.
  Which age bracketdo you fall into? 15 and under 16 - 25 25 - 30 30-35 40+ From carrying out my questionnaire I have discovered that the majority of the respondants I interviewed were aged 16 to 25, which coincides with my target audience’s age range of 16 to 24.
• 3.
  Which of thefollowing are your favourite types of music? 25 20 15 10 5 0 The respondants liked various different genres of music, such as rap, reggae and chart/pop music, however the four most popular genres chosen were house, drum and bass, rock/indie and r’n’b/hip hop. The two main genres that were selected(house and drum and bass) will be included in my magazine. This allowed to me to discover that my audience do
• 4.
  When asked whotheir favourite artist is the respondants gave a number of different artists, however, these following artists seemed to be popular within the responses: - Netsky - Chase and Status - Swedish House Mafia - Annie Mac - Disclosure - Sub Focus - Knife Party - Calvin Harris - Nero - Julio Bashmore This shows that the audience will want predominately British artists within the magazine, and so I will make sure I feature these artists within my magazine. When asked ‘why’ he respondants also tended to say things such as ‘their music is original and fresh’, ‘it makes me want to dance’ and ‘their live shows are amazing!’ – this information will help me in other areas and aspects of the magazine.
• 5.
  How often doyou attend gigs/raves/festivals? Most weekends Every few weeks Every month Occasionally/Every few months Never From carrying out the questionnaire I have discovered that the respondants (who are representative of my target audience) don’t go out as often as I thought they would have; this may be down to age (as some members may be under 18 therefore may not be allowed to attend certain raves/gigs/festivals) or simply preference, however I have found that the majority tend to go to a gig/rave/festival occasionally (i.e. every few months) or every month. This information will help me as to whether I include rave/gig/festival listings within my magazine (I will still include this as a regular feature, however, I will only allocate a small number of pages to this feature).
• 6.
  The lineups consistedof many of the favourite artists/bands that were listed. There were a few which stood out and i felt really appealed to my target audience and went with the theme of my magazine, some of these were: - Calvin Harris, Annie Mac, Swedish House Mafia, High Contrast, Sub Focus, DJ Zinc - Sub Focus, Chase & Status, Knife Party, Disclosure, Skrillex - Avicii, Skream, Benga, Annie Mac, Chase & Status, DJ Sly - Redlight, Scuba, Julio Bashmore, Flux Pavilion, S.P.Y, Camo and Krooked - Andy C, DJ Hype, Netsky, DJ Fresh, Borgore, Disclosure These results therefore show that although my audience have favourite artists, there are some artists that were also featured; every reader has their own specific taste and therefore I will try to cater to this in my magazine by including many different types of artists.
• 7.
  How often doyou buy/read music magazines? Weekly Monthly Fortnightly Occasionally/Every few months Never From carrying out this questionnaire I was able to see that the majority of my audience don’t buy magazines and this was generally because of two answers; either they thought they were too expensive or found that the leading magazine for electronic dance music was too text heavy. Therefore I will incorporate this information and apply it to my magazine, making sure it is cheap and making sure the information isn’t too text heavy which should guarantee high sales and circulation figures!
• 8.
  What features wouldyou like to see in a music magazine if you were to purchase one? Interviews with artists Reviews of albums/singles News about artists Features/articles to do with things related to genre Information on upcoming raves Competitions Fashion Other The majority of the people I interviewed tended to go for either news about artists, interviews with artists, reviews of albums/singles and information on upcoming raves. This therefore shows me what my target audience will want featured in the magazine and I will try to include these features (i.e. news about artists, rave listings, interviews, reviews etc) in the magazine.
• 9.
  Does music playa big part in your life? Yes No The majority of the respondants said that music played a big role in their life; only one person said no. This therefore shows the passionate side of my target audience – although they like to have fun, they also take music seriously and it plays a major part in their life and so I will make sure my magazine reflects this.
• 10.
  How much wouldyou be willing to pay for a music magazine? £2 or under £2.50 £3.00 £3.50 £4 £5 or more The majority of my respondants selected £3.00 as the perfect price for my magazine; this is backed up by the fact many said they never really bought a music magazine as the leading one was too expensive. Therefore I will make sure that my magazine is within the £3.00 price bracket.
• 11.
  On magazine frontcovers, which is most likely to grab your attention? The main image of an artist Stories on the front Colours used Free gifts/Competitions Artists listed This question helped me to discover that the main image is key in attracting the audience to the magazine; therefore I will need to make sure my main image is eye catching and follows dance music magazine conventions. I will make sure my image is eye catching through the mise- en-scene elements (my photoshoot will use various props etc to catch the readers eye) and also through making sure the artist dominates the image, taking up most of the frame. Other significant things that were shown to grab attention were the colours used and the stories on the front.