The respondent conducted a questionnaire with their target audience of 17-24 year olds to determine key factors for an music magazine. Results showed having many cover lines on the front page was most encouraging to purchase. Respondents also preferred a busy layout with pictures over a simple design. Double page spreads should feature interviews and many pictures. The front cover needs bright colors and cover lines. Pricing should be between £2-3. An ongoing color scheme is preferred but variety is also important.