The opening of the film aims to attract a wide audience by including characters, settings, and elements that will appeal to different demographics. A young female protagonist is meant to draw in younger and female viewers, while a dead man aims to attract male viewers. The asylum setting provides psychological intrigue for mature audiences and a sense of feeling trapped for younger viewers. Dark lighting, old props, and a disturbing film title featuring obsession are intended to interest male and mature audiences fond of scary genres and themes. The film's genre, sub-genre, sound design, and marketing across online platforms work together to build tension and reach a broad target viewership.