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Physical Underlay Automation
Rob Hirschfeld
Co-founder, CEO
Rob@RackN.com
is
Data Center Plumbing
Physical Underlay Automation
RackN Physical Layer Automation Innovation
RackN redesigned
data center automation
from the Bare Metal up
Networking ZTP, DHCP, IPv4 / IPv6 ...
RackN
Networking
Compute
ZTP, DHCP, IPv4 / IPv6 ...
Intel/AMD, ARM, IPMI ...
RackN
Storage
Networking
Compute
RAID, SCSI, Arrays ....
ZTP, DHCP, IPv4 / IPv6 ...
Intel/AMD, ARM, IPMI ...
RackN
Storage
Networking
Compute
Firmware BIOS, Redfish, GPUs ...
RAID, SCSI, Arrays ....
ZTP, DHCP, IPv4 / IPv6 ...
Intel/AMD, ARM, IPMI ...
RackN
Storage
Networking
Compute
Firmware
Operating Systems Linux, Windows, MacOS,
ESXi, CoreOS ...
BIOS, Redfish, GPUs ...
RAID, SCSI, Arrays ....
ZTP, DHCP, IPv4 / IPv6 ...
Intel/AMD, ARM, IPMI ...
RackN
RackN
Storage
Networking
Compute
Firmware
Operating Systems
Platforms Kubernetes, OpenStack …
Ansible, Chef, Puppet, Salt ...
Linux, Windows, MacOS,
ESXi, CoreOS ...
BIOS, Redfish, GPUs ...
RAID, SCSI, Arrays ....
ZTP, DHCP, IPv4 / IPv6 ...
Intel/AMD, ARM, IPMI ...
Infrastructure Innovation
Automates before virtualization
Without specialized hardware
Using new and legacy protocols
NOT A SaaS or MSP!
Full Life-Cycle Automation
Self-Managed Software
Delivered On Premises
Shipping to Enterprises
And Built for Edge
Edge = 1,000s of sites
Current DC Ops tools are built for 10s of sites
10
Edge = 1,000s of sites
100
Edge = 1,000s of sites
1,000
Why is that important?
Because operations is the
bottleneck for scaling
Why is that important?
Manual ops & truck rolls
cost $1000s per site
1,000 Sites
x $1,000/update
$1,000,000 per update
RackN Physical Layer Automation Innovation
1. Fix Root Causes
1. Fix Root Causes
2. Enable Reuse
1. Fix Root Causes
2. Enable Reuse
3. Assumed Heterogenous
1. Fix Root Causes
2. Enable Reuse
3. Assumed Heterogenous
4. Integrated Workflow
Integrated
Workflow
Is Critical
Firmware
O/S Provision
Credentials
Routing & SDN
Cluster Building
CMDB Inventory
Application DeployNetwork
Switch ZTP
SoR
Compute
Compute
SoR
Network
Platform
Platform
Edge Data Center
RackN
● Tiny self-contained footprint
● Single multi-platform Golang binary
● REST API & Event Driven
● Autonomous & “Air gap” capable
● Fast to learn & Simple to manage
Cloud Native Infrastructure
Edge Data Center
DHCP
(I)PXE
HTTP
RackN
Provisioning
Protocols
Edge Data Center
Servers
Switches
Storage
DHCP
(I)PXE
HTTP
RackN
Machine
Agents
Provisioning
Protocols
Edge Data Center
Servers
Switches
Storage
DHCP
(I)PXE
HTTP
BMC
DCIM
Env
RackN
Plugins
Machine
Agents
Provisioning
Protocols
Edge Data Center
Plugins
Machine
Agents
Provisioning
Protocols
RackN
EDC
R
EDC
R
EDC
R
EDC
R
Edge Data Center
Plugins
Machine
Agents
Provisioning
Protocols
RackN
BMC BMC BMC
Core
EDC
R
EDC
R
EDC
R
EDC
R
Management Core
Local, Regional or Global
Coordinate and Synchronize
Centralized Management
Edge Data Center
Plugins
Machine
Agents
Provisioning
Protocols
Core
RackN
Content Library
EDC
R
EDC
R
EDC
R
EDC
R
CI/CD
Images
Security
Core
Edge Data Center
Plugins
Machine
Agents
Provisioning
Protocols
RackN
Content Library REST API
EDC
R
EDC
R
EDC
R
EDC
R
CI/CD
Images
Security
Mgmt
Logging
Portal
Edge Data Center
Plugins
Machine
Agents
Provisioning
Protocols
Core
RackN
CMDB
DCIM
IPAM
CI/CD
Images
Security
Mgmt
Logging
Portal
Integration Plugins Content Library REST API
EDC
R
EDC
R
EDC
R
EDC
R
Delivering 10x ROIs
Shipping On-Premises Product
Typically via Self-Service Trials
https://portal.rackn.io
Banks, ISVs, Gaming, Service Providers & Telcos
Available direct and looking for SPs & SIs
Building Edge Foundations
We design for Edge data centers
Actively building integrated capabilities
Not going solo: we are looking for partners
Innovative.
Infrastructure.
Rob Hirschfeld
Rob@RackN.com

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RackN Physical Layer Automation Innovation