Radio Trailer Research

Radio Trailer Research

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  RADIO TRAILER RESEARCH Megan Blackburn
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  WHAT IS ARADIO TRAILER? • The purpose of a radio trailer is inform and entertain the audience in order to, reveal specific information through an audio to compose the title of the film, certificate rating and a few voiceovers from the script of our movie to portray a sense of mystery, and to encourage the listeners to go watch the film, as well as guiding them through the narrative of the film. Although, the significance of the audio radio trailer is to hide certain elements and sequences which are presented throughout the film. • Radio trailers contain the film poster throughout the whole audio, to create effect and further present an appealing approach to the audience. The objective is to include more sound and aspects of mysterious music to create an cryptic atmosphere and promote our movie. • Radio trailers tend to usually last between 30-40 seconds therefore, it is long enough to provide information without the listener loosing focus.
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  OTHER CONVENTIONS OFA RADIO TRAILER The usual conventions for a radio trailer include: • Slogan of the film • Reference to actors/actresses names to suggest who stars in the film and give brief description of either of the characters. furthermore, this can gain a well known and wider fan base audience. • Sound Effects when appropriate to create a tense atmosphere as well as guiding the plot. • Name of Director • Interviews from the cast could be involved in order to give the viewers an insight of how they react to their character to reveal aspects of their characters personality in conjunction with the film as well as the narrative in order to engage the listeners more. In addition, the interviews cooperated within the radio trailer can suggest different opinions upon our film. • Include facts and statistics to make it more informative as well as realistic to aim the film at a certain audience.
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  WHAT MAKES ARADIO TRAILER SUCCESSFUL? • A successful radio trailer would convey all the conventions needed in order for the listeners to focus and feel tension in order to, influence the audience to watch the final production of the film. Therefore, if the producer is successful with the radio trailer it should further include; a place to suggest a time and date of where about it can be viewed. In connection, it also has to reveal the genre through aspects of music effects such as police sirens or gun shots to advertise the film and depict whether the audience will be interested within our film or not.