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Raising ogx smarter using bi
This document discusses how business intelligence tools can help attract more customers and enable growth for an organization. It introduces three main BI tools: MyAIESEC.net, CustomerGauge, and manage.aiesec.org. MyAIESEC.net provides access to global organizational data through tools like supply and demand management and participant/partner numbers to help with targeted marketing. CustomerGauge allows analyzing promoter feedback and comments to showcase positive customer experiences. Manage.aiesec.org enables tracking marketing campaign performance, measuring conversions, and analyzing customer profiles and search behavior to promote the right products to the right audiences. Regular analysis of these tools is recommended to continually improve marketing strategies and asset updates.
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Raising ogx smarter using bi
- 1. Business Intelligence: Raise, OGX ConvertingData into Action for Growth Rotterdam, 25th-29th November
- 2. Are these yourcurrent challenges? Not have enough raises? Raises not converting to matches? Too many man hours but not enough results? No supply for EP you have raises? If these are your challenges implement the output and overcome them to enable growth!
- 3. Why BI forAttract stage? Targeted Marketing Practices Higher Conversion rate Informed and Smarter Decision Making Ability to Understand and Align Supply & Demand Attract more of the right people and grow like never before
- 4. RAISE right fasterby attracting the right people via marketing 4
- 5. Did you know?! Macy’s usesa BI platform as the backbone of its digital marketing department. Macy’s turned in a robust 52% gain in online sales and a 4% pop in overall sales within a year of implementing business intelligence for reaching out to the right customer.
- 6. BI tools toAttract “The ability to raise fast means more revenue and customers for the organization.” How each platform helps you raise faster MyAIESEC.net Access and analyze global organizational data CustomerGauge Use your promoters to attract more manage.aiesec.org Utilize data to promote the right products to the right target audience 3
- 7. MyAIESEC.net Wouldn't’t it begreat to have operational statistics to ensure you have the right marketing strategy? 7
- 8. Using myaiesec.net toAttract “MyAIESEC.net provides you with the access to global organizational data that helps you analyze the past, present and implement for the future.” The most relevant analysis tools on MyAIESEC.net that you can utilize for smarter marketing strategies are: Supply & Demand Management # of Participants & Partners 8
- 9. Supply & Demand Management Byunderstanding supply & demand, you are able to know what is available in the global marketplace, and hence market the right product, country to your potential customers. 9
- 10. Supply & DemandManagement Step #1!
- 11. Supply & DemandManagement Why Supply & Demand understanding? Step #2! Student Marketing Supply and demand helps you understand the available opportunities of a specific country by utilizing the demand ranking (TN) tool. By using this data to promote these opportunities to your student market before they become exchange participants.
- 12. Supply & DemandManagement Why Supply & Demand understanding? Step #3! Now that you can see the supply of available internships. You can leverage this data to promote to the relevant target audiences. Ex: The fastest match rate for Brazil in GCDP would be crosscultural dialogue, followed by language literacy due to large volumes of opportunities.
- 13. # of Participants& Partners By understanding your historical and current corporate partners, you can develop your marketing around the industries most popular, and the type of talent/HR needs they seek 13
- 14. # of Participants& Partners Step #1!
- 15. # of Participants& Partners Step #2! Provides you with the ability to see all the national TN takers you are currently working with. Enables you to understand your corporate presence, and the companies we are engaging with. Use this data to understand the market you are working with and see trends of which industries that are most relevant with our internship products.
- 16. # of Participants& Partners Step #3! The ability to view your entity’s list of TN takers enables you to further understand your corporate environment and leverage on your partnership trends, such as industry, talent/HR needs. In addition, you are able to build an aggregate list of your partners for marketing credibility upon your marketing assets such as website, packages, graphics, etc, and re-sign strategies with current customers.
- 17. Frequency of BIfrom MyAIESEC.net: Supply & Demand Management # of Participants & Partners Analyze at least once every quarter Analyze dependent on how frequent you acquire new partners (recommended: once monthly) Analyze every time you plan a marketing campaign or promotion Use this information to update your marketing assets every 6 months Who: VP Operations, OGX, Marketing 17
- 18. CustomerGauge (NPS) How toenabling promoters to attract more customers for you via showcasing the right impact in the right manner! 18
- 19. Using CustomerGauge toAttract “CustomerGauge provides your customers feedback regarding your products ” The data tools that you can utilize for effective promotions are: Waterfall report Promoter comments 19
- 20. Waterfall report Selling yourproduct based on what promoters are liking it for is a great promotions strategy
- 21. Waterfall report Step #1! Searching Youcan use the Advanced Options to get specific data for your country (and LC) 21
- 22. Waterfall report Step #2! GetData This chart is telling me that “Cross Cultural” is the most impactful issue for our EPs. I can click on the Comments to see the Promoters comment and use them in marketing materials. 22
- 23. Promoter comments Showcase whatyour customers are saying about your product and get in touch with your promoters for better case studies
- 24. Promoter comments Step #3! Promote Youcan use the Promoter comments to promote their experiences within the network. You can also get their contact information to involve them for future promotions. 24
- 25. Frequency of BIfrom CustomerGauge: Waterfall Report Promoter Comments Analyze at least once a month Analyze & use every time you plan and/or assess your marketing campaigns Analyze every time you need to assess a marketing campaign or promotion Use this information to update your marketing assets every month Who: VP Operations, OGX, Marketing 25
- 26. manage.aiesec.org Wouldn’t life beeasier if you could measure the marketing to OGX conversion rate? 26
- 27. Using manage.aiesec.org toAttract “manage.aiesec.org can give you substantial data that will help promote the right products to the right target audience. This platform acts as a great touch point for the applicants to engage with and eventually buy your product/service.” The most relevant analysis tools that you can utilize for smarter marketing strategies are: Dashboard tab Analysis tab 27
- 28. Dashboard tab By assessingyour marketing campaigns and measuring conversions, you are ensuring growth in operations through marketing 28
- 29. Dashboard tab This tabhas 2 useful features: Students Stage Progression Students Statuses This will help track the timeline and measure the success of your marketing campaign This will help measure conversions from Attract to Convert on the product customer flow
- 30. Dashboard tab Step #1! Analyzingthe Marketing campaign You can track the timeline and outreach created by a specific marketing campaign over a give time duration. You can do so for a national and local level. This will help you understand what worked and what didn’t.
- 31. Dashboard tab Step #2! Measure conversions Youcan measure the conversions from Open to Raised. The percentage of conversion mentioned below every status give you a clear measure of conversion rate.
- 32. Analysis tab By utilizingyour student data, you can attract more and grow like never before
- 33. Analytics tab This tabhas 3 useful features: ORS tab Get an overview of students you attract OP Users tab Create a detailed profile of your customer OP Searched tab Analyze what your customers want
- 34. Analytics tab Step #1! Throughthis data you can understand the profile of people you are attracting. You know who you are attracting, what do they want and how they heard about us. You can do this for national and local data
- 35. Analytics tab Step #2! Throughthis tab, you can get a detailed profile of your users/customers. You can now judge whether you are attracting the right target audience through your marketing campaigns.
- 36. Analytics tab Step #3! Throughthis tab, you can understand what your customers are searching for. You can judge whether your marketing campaign has attracted the students that can be matched.
- 37. Frequency of BIfrom manage.aiesec.org: Dashboard tab Analytics tab Analyze at least once every week Analyze every time you plan and/or assess your marketing campaigns Analyze every time you need to assess a marketing campaign or promotion Use this information to update your marketing assets every 6 months Who: VP Operations, OGX, Marketing 37
- 38. “Information is your mostpowerful tool” 38