Digital Innovation 
a look of tomorrow 
Raja Teh Maimunah 
Chief Executive Officer 
Hong Leong Islamic Bank 
Chief Operating Officer 
Digital Innovation & Transactional Banking | Hong Leong Bank
Everything evolves with time…
The evolution of trade, money & banking 
The modern banking era traced back to the early 
Italian Renaissance period 
Monte de Paschi (founded in 1472) 
is the world’s oldest bank still in 
existence, and has now also adopted 
digital banking 
Trading & banking date back to the ancient days of 
Assyria & Babylonia – circa 2000BC
Milestones in the modern banking era 
Methodologies & Institutionalization 
<17th Century 18th Century 19th Century 
Bank Debts 
Birth of regulations and 
first central bank - 
Amsterdam 
Goldsmiths and 
promissory notes in 
London, which gradually 
became bank notes. 
Standardized printed notes 
with signatures 
Clearing facilities, security 
investments, cheques and 
draft protections 
First overdraft facility 
introduced by The Bank of 
Scotland 
Fully printed notes which 
didn’t require signatures 
Rapid growth due to 
Industrial Revolution 
NYSE 
Rosthschild & Baring saw 
their merchant banks 
dominate the banking world 
Globalization, Technology & Self-Serve 
20th Century 21st Century 
US Federal Reserve 
Charge Card (1928) 
IMF & World Bank (1944). 
Credit Card (1958) 
ATM machines (1960s) 
Home Banking – using keyboard, 
TV and telephone (1981) 
E-banking and SMS banking 
(1990s) 
Non-FIs enter the financial 
community (2001) 
Global growth in Islamic 
Banking 
iPhone (2007) = mobile 
banking applications 
Merchant payments through 
mobile-generated QR codes 
Mobile money transfers 
Cardless ATM withdrawals
Needless to say, digital banking adoption has a lot to do with 
the global growth in internet speed, accessibility and devices 
‘96 ‘98 ‘00 ‘02 ‘04 ‘06 ‘08 ‘10 ‘12 
INTERNET 
POPULATION 100m 1b 
INTERNET 
SPEED 
(Mbps) 
1.5 5 10 50 100 200 
YEAR 
SMARTPHONE 
USERS 100m 500m 
>500 
Malaysia: 
39% 
tablet 
penetration 
On average, 
2 smartphones 
for every 9 
people on earth 
Malaysia: 
140% 
mobile phone 
penetration 
Malaysia’s 
Penetration: 
63% 
smartphone 
39% 
tablet 
Malaysia: 
63% 
smartphone 
penetration 
>2.6b 
>1b
It’s all with two things in mind – CONVENIENCE & PRODUCTIVITY 
Transferring Money Receiving Money 
20mins-1hr 5mins 10mins 5-10mins 1-3 days 1min 5mins 20mins-1hr 
1min 2mins 
with mobile / digital banking…
Banks’ digital brands – a different business approach vs. its conventional peers
What we’re doing at
Overall 
Strategy 
digitization 
digital products 
marketing & 
social media 
partnerships 
& merchants 
Enabling and expanding Connect’s online banking capabilities across 
various digital platforms, with emphasis on innovation in mobility. 
Development of online banking products to replicate offline banking 
offerings. Some online products will have enhanced benefits. 
Continuous communication through advertising to educate consumers on 
Connect and its services, as well as promotions and acquisition campaigns 
to increase adoption. 
Value Creation via expansion of reach, increased usability and ecosystem 
enrichment
Tailored - User interface is customized and responsive to devices for better user experience. 
Holistic – usable across all operating systems and browsers.
Peer-to-peer Mobile Money 
Transfer function that allows HLB 
Connect users to send money to a 
phone number, no sharing of 
account details necessary. 
Merchant payment function where 
customers can pay for their 
purchases using their Connect 
Mobile app. 
Connect Mobile app users can 
generate their own collection code 
on their mobile phones to 
withdraw cash from ATMs without 
using their ATM cards
Watch the video on YouTube. 
Search “Pex Hong Leong Bank”
What does the future hold? 
* Pwc research : Retail Banking 2020: Evolution or Revolution 
Develop 
customer-centric 
business models, 
including social 
banking & 
commerce 
Optimising 
distribution 
Simplifying 
frameworks & 
operating models 
Enabling 
innovation & 
fulfilling the 
capability 
requirements to 
foster it 
Proactively 
managing risks, 
regulation & 
capital
terima kasih 
thank you

Digital Banking Innovation - "a Look of Tomorrow"

  • 1.
    Digital Innovation alook of tomorrow Raja Teh Maimunah Chief Executive Officer Hong Leong Islamic Bank Chief Operating Officer Digital Innovation & Transactional Banking | Hong Leong Bank
  • 2.
  • 3.
    The evolution oftrade, money & banking The modern banking era traced back to the early Italian Renaissance period Monte de Paschi (founded in 1472) is the world’s oldest bank still in existence, and has now also adopted digital banking Trading & banking date back to the ancient days of Assyria & Babylonia – circa 2000BC
  • 4.
    Milestones in themodern banking era Methodologies & Institutionalization <17th Century 18th Century 19th Century Bank Debts Birth of regulations and first central bank - Amsterdam Goldsmiths and promissory notes in London, which gradually became bank notes. Standardized printed notes with signatures Clearing facilities, security investments, cheques and draft protections First overdraft facility introduced by The Bank of Scotland Fully printed notes which didn’t require signatures Rapid growth due to Industrial Revolution NYSE Rosthschild & Baring saw their merchant banks dominate the banking world Globalization, Technology & Self-Serve 20th Century 21st Century US Federal Reserve Charge Card (1928) IMF & World Bank (1944). Credit Card (1958) ATM machines (1960s) Home Banking – using keyboard, TV and telephone (1981) E-banking and SMS banking (1990s) Non-FIs enter the financial community (2001) Global growth in Islamic Banking iPhone (2007) = mobile banking applications Merchant payments through mobile-generated QR codes Mobile money transfers Cardless ATM withdrawals
  • 5.
    Needless to say,digital banking adoption has a lot to do with the global growth in internet speed, accessibility and devices ‘96 ‘98 ‘00 ‘02 ‘04 ‘06 ‘08 ‘10 ‘12 INTERNET POPULATION 100m 1b INTERNET SPEED (Mbps) 1.5 5 10 50 100 200 YEAR SMARTPHONE USERS 100m 500m >500 Malaysia: 39% tablet penetration On average, 2 smartphones for every 9 people on earth Malaysia: 140% mobile phone penetration Malaysia’s Penetration: 63% smartphone 39% tablet Malaysia: 63% smartphone penetration >2.6b >1b
  • 6.
    It’s all withtwo things in mind – CONVENIENCE & PRODUCTIVITY Transferring Money Receiving Money 20mins-1hr 5mins 10mins 5-10mins 1-3 days 1min 5mins 20mins-1hr 1min 2mins with mobile / digital banking…
  • 7.
    Banks’ digital brands– a different business approach vs. its conventional peers
  • 8.
  • 9.
    Overall Strategy digitization digital products marketing & social media partnerships & merchants Enabling and expanding Connect’s online banking capabilities across various digital platforms, with emphasis on innovation in mobility. Development of online banking products to replicate offline banking offerings. Some online products will have enhanced benefits. Continuous communication through advertising to educate consumers on Connect and its services, as well as promotions and acquisition campaigns to increase adoption. Value Creation via expansion of reach, increased usability and ecosystem enrichment
  • 10.
    Tailored - Userinterface is customized and responsive to devices for better user experience. Holistic – usable across all operating systems and browsers.
  • 11.
    Peer-to-peer Mobile Money Transfer function that allows HLB Connect users to send money to a phone number, no sharing of account details necessary. Merchant payment function where customers can pay for their purchases using their Connect Mobile app. Connect Mobile app users can generate their own collection code on their mobile phones to withdraw cash from ATMs without using their ATM cards
  • 12.
    Watch the videoon YouTube. Search “Pex Hong Leong Bank”
  • 13.
    What does thefuture hold? * Pwc research : Retail Banking 2020: Evolution or Revolution Develop customer-centric business models, including social banking & commerce Optimising distribution Simplifying frameworks & operating models Enabling innovation & fulfilling the capability requirements to foster it Proactively managing risks, regulation & capital
  • 14.