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RANGLE PLAN, ASSORTMENT AND MARKETING
This document contains a range plan and assortment for a women's spring/summer collection with the theme of "Dandalion Day". It includes details on the colors, styles, fabrics, costs, prices, and marketing plan for various items like dresses, tops, trousers, bags, and shoes. Costing details are provided for sample items, showing fabric and production costs, profit margins, and selling prices. The target market is women ages 16-35 in India, and the products will be sold in a multibrand store with promotional activities like visual merchandising, print media, and social media.
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RANGLE PLAN, ASSORTMENT AND MARKETING
- 1. FASHION MERCHANDISING ASSIGNMENT 3 RANGLEPLAN, ASSORTMENT AND MARKETING BY, VANJUL JAIN CHE13MM16
- 2. ASSORTMENT RANGE PLAN The purposeof a range plan is to compile a commercially acceptable collection of garments within financial and design parameters, prior to production. These are a number of criteria that need to be included in a range plan in order for the buyer to get a clear view of the planned collection.
- 3. ASSORTMENT •Number of garmentsto be included in the range. •Proportion of different types of garments to be included (tops to bottoms, fashion to classic styles) •Specific garment styles to be included. •Fabrics and color added for garment. •Cost price for each garment. •Selling price for each garment. •Sizes •ETC.
- 4. ASSORTMENT FASHION FORECASTING Fashion forecastingis a global career that focuses on upcoming trends. A fashion forecaster predicts the colors, fabrics and styles that will be presented on the runway and in the stores for the upcoming seasons. The concept applies to not one, but all levels of the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
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- 6. SPRING- SUMMER WOMEN COLLECTION THEME:DANDALION DAY “ I WAS A DANDALION PUFF , SOME SAW THE BEAUTY IN ME AND STOOPED QUIETLY TO ADMIRE MY INNOCENCE” - NICOLE BAILEY WILLIAMS THIS INSPIRED TO DEVELOP THIS ASSORTMENT TAKING DANDELION DAYS AS THEME COLORS TAKEN FROM PALETTE: TINTS AND SHADES OF : BLUE PINK PURPLE
- 22. MERCHANDISE – MIX Thecombination of all the products made available in a store and a set of products offered within a product category. These products form a set because they share similar physical characteristics. 1. COLORS USED IN ALL PRODUCTS : TINTS AND SHADES OF PINK, PURPLE AND BLUE. 2. SIZES: DRESS: SMALL, MEDIUM, LARGE, XTRA LARGE. TOPS : SMALL, MEDIUM, LARGE, XTRA LARGE. TROUSERS: 28, 30, 32, 34, 36 . BAGS: NORMAL SHOES: UK- 4 TO 7.
- 23. COSTING DRESS 1: FABRIC USED:SHEER COTTON: RS. 80 PER METER : 2.5 METER NET: RS. 65 PER METER : 30 CM RS. 200 RS. 19.5 TRIMS USED :FUSING : RS. 30 PER METER : 25 CM ZIPPER : RS. 12 PER PIECE RS. 7.5 RS. 12 THREAD RS. 6 PRINTING RS. 140 CUTTING RS. 90 STITCHING RS. 210 FINISHING RS. 80 TAG RS. 3 LABEL RS. 1.5 COST PRICE RS. 769.5 PROFIT MARGIN 30 % RS. 230.85 SELLING PRICE RS. 1000.35 FINAL PRICE RS. 1099
- 24. COSTING DRESS 2: FABRIC USED:COTTON LYCRA: RS. 120 PER METER : 2 METER NET: RS. 65 PER METER : 90 CM RS. 240 RS. 58.5 TRIMS USED : ZIPPER : RS. 12 PER PIECE RS. 12 THREAD RS. 8 PRINTING RS. 140 CUTTING RS. 140 STITCHING RS. 280 FINISHING RS. 60 TAG RS. 3 LABEL RS. 1.5 COST PRICE RS. 943 PROFIT MARGIN 30 % RS. 282.9 SELLING PRICE RS. 1225.9 FINAL PRICE RS. 1249
- 25. COSTING TROUSERS: FABRIC USED: TWILLCOTTON: RS. 140 PER METER : 2.5 METER RS. 350 TRIMS USED : ZIPPER : RS. 12 PER PIECE BUTTON: RS. 7.5 PER PIECE RS. 12 RS. 7.5 THREAD RS. 6 PRINTING RS. 140 CUTTING RS. 100 STITCHING RS. 200 FINISHING RS. 60 TAG RS. 3 LABEL RS. 1.5 COST PRICE RS. 880 PROFIT MARGIN 40 % RS. 352 SELLING PRICE RS. 1232 FINAL PRICE RS. 1249
- 26. COSTING TOPS: COTTON T- SHIRT: RS. 200 PER PIECE RS. 200 PRINTING RS. 100 FINISHING RS. 20 TAG RS. 3 LABEL RS. 1.5 COST PRICE RS. 324.5 PROFIT MARGIN 40 % RS. 129.5 SELLING PRICE RS. 454.3 FINAL PRICE RS. 500
- 27. COSTING BAG 1: FABRIC USED:TWILL COTTON: RS. 140 PER METER : 1.2 METER RS. 168 PRINTING RS. 70 MANUFACTURING RS. 320 COST PRICE RS. 558 PROFIT MARGIN 20 % RS. 111.6 SELLING PRICE RS. 669.6 FINAL PRICE RS. 700 BAG 1: FABRIC USED: REXINE: RS. 90 PER METER : 1 METER RS. 90 PRINTING RS. 70 MANUFACTURING RS. 300 COST PRICE RS. 460 PROFIT MARGIN 20 % RS. 92 SELLING PRICE RS. 552 FINAL PRICE RS. 600
- 28. PRODUCT COST PRICESELLING PRICE DRESS 1 RS. 769.5 RS. DRESS 2 RS. 943 RS. 1249 TROUSERS RS. 880 RS. 1249 TOPS RS. 324.5 RS. 500 BAG 1 RS. 558 RS. 700 BAG 2 RS. 460 RS. 600 SHOES RS. 900 RS. 1400
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- 30. CLIENT PROFILE TO BESOLD IN INDIAN MARKET WOMENSWEAR MARKET SEGMENTATION: 16- 35 PLACE: TO BE SOLD IN A MULTIBRAND STORE PROMOTIONAL ACTIVITIES: VISUAL MERCHANDISING, PRINT MEDIA, INTERNET: FACEBOOK, BLOGS , ETC.
- 31. VISUAL MERCHANDISING isthe activity and profession of developing the floor plans and 3-D displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of this visual merchandise is to attract, engage and motivate customer towards making a purchase.
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