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ClientSummit2010_MediaMixWorkshop
The document discusses the challenges and complexities in marketing, particularly the impact of social media on CRM evolution and the difficulties in measuring advertising effectiveness. It emphasizes the need for sophisticated models and strategic planning to address these issues. Key points include the fragmentation of marketing decisions and the importance of internal collaboration and validation in achieving sales goals.
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- 6. How Social isDriving the Evolution of CRM5ice cream
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- 9. “Half the moneyI spend on advertising is wasted; the trouble is, I don’t know which half.”
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- 24. Actual SalesCalculated Sales(Model)SalesTimecompetitors media +
- 25. Actual SalesCalculated Sales(Model)SalesTimeeconomy = supermodel
- 26. Actual SalesCalculated Sales(Model)CrashSalesTimethe supermodel
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- 28. How Social isDriving the Evolution of CRM27betting on hockey
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- 32. How Social isDriving the Evolution of CRM31you need a plan
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- 35. How Social isDriving the Evolution of CRM34non-linear
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- 38. How Social isDriving the Evolution of CRM37
- 40. Complex problemSophisticated modelsto find power in the numbersEducate yourself on the detailsStart with a business plan in mindBuild an internal coalitionSet up tests to validate
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