Reaching and connecting with New Audiences - Chris Lloyd

This document discusses the Telegraph's efforts to reach new audiences online. It notes that in 1994, Derek Bishton predicted the internet would change everything. Between 2005-2007, the Telegraph's average print circulation declined from 881,071 to 635,968 while its online readership grew from 2 million to 1.78 million weekly readers. The Telegraph transitioned from being print-focused to audience-focused, changing its culture. It aimed to provide content across multiple platforms including print, online, audio and video. The Telegraph engaged readers as an online community and saw significant growth in its global and UK monthly online audiences between 2006-2008. The summary emphasizes expanding to new platforms and engaging online communities to attract new audiences.