NME provides a detailed readership profile that directly addresses their target audience. The profile includes facts about readers' average expenditures on items like clothes, audio equipment, cameras, and DVDs. This shows that readers enjoy and purchase products related to topics covered in the magazine. The profile also states that the average reader is 24 years old and spends around £2000 per year on personal accessories. The main focus of the profile is to draw readers in visually through appealing images in a collage format and convey what the magazine is about. The way NME expresses information through colorful, creative facts and images is clearly relevant to their magazine's design and intended to communicate effectively with readers.