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Ready. Set. Go! Launch Your #GivingTuesday Campaign Today
The document outlines Kimbia Inc.'s offerings and strategies for successful crowdfunding campaigns, emphasizing the benefits of participation in events like #GivingTuesday. It highlights the trends in online donations, featuring success stories from various organizations and the company's role in supporting over 19,000 nonprofits since 2007. Kimbia provides a comprehensive platform with customizable features and strategies to maximize donor engagement and event success.
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Ready. Set. Go! Launch Your #GivingTuesday Campaign Today
- 1. Ready. Set. Go!Launch Your 1 Campaign Today #KimbiaWebinars @KimbiaInc
- 2. Confidential document: KimbiaInc. 2015 Hi Miriam Kagan Senior Fundraising Principal @miriamkagan 2 Jackie Mathis Principal Solutions Architect @htmella #KimbiaWebinars @KimbiaInc
- 3. Confidential document: KimbiaInc. 2015 View our previous 2 webinars under the free tools section on our website: 1 2
- 4. Confidential document: KimbiaInc. 2015 Agenda 4 Why Participate in a Crowdfunding Event? #GivingTuesday Background and Stats 2014 #GivingTuesday Success Story Why Kimbia? Strategies to Maximize Campaign Results Demo Questions / Next Steps
- 5. Confidential document: KimbiaInc. 2015 Why Crowdfunding? * Data based on Kimbia customers who have done 2 – 5 consecutive annual crowdfunding/giving day events. • It’s here to stay • Drives significant new revenue • Recruits new, high value donors – up to 60% • Engages major donors • Delivers year-over-year growth Year-Over-Year Growth
- 6. Confidential document: KimbiaInc. 2015
- 7. Confidential document: KimbiaInc. 2015 #GivingTuesday Trends Report: Data • #GivingTuesday has had double-digit, year-over-year growth in online donations since 2012 • Large organizations have received the most donations on #GivingTuesday, but this trend is shifting • Online average gift amounts exceed $100 for most organizations on #GivingTuesday • About 17% of online donation form views on #GivingTuesday 2014 were on a mobile device
- 8. Confidential document: KimbiaInc. 2015 Success Story
- 9. Confidential document: KimbiaInc. 2015 Houston Grand Opera Key Results • $235K+ raised, 17.5% above goal • 16% page conversion rate • 89% of total gifts from online channels • 27 $1,000+ online gifts • $518 average gift, nearly 8x the industry avg of $66 • $317 online average gift, over 2.5x the industry avg
- 10. Confidential document: KimbiaInc. 2015
- 11. Confidential document: KimbiaInc. 2015
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- 13. Confidential document: KimbiaInc. 2015 Kimbia provides an all-in-one solution for…
- 14. Confidential document: KimbiaInc. 2015 Kimbia is the global leader in crowdfunding events Helping 19,000+ nonprofits since 2007 7 of the 10 largest crowdfunding events Delivered through patented widget technology Focused on producing the optimal donor experience Higher conversion rates in A/B tests versus competitors Portable, scalable and easy to integrate with CRM, CMS, Email and other software tools • Giving Days • P2P & Team Raising • Online Donations • DIY • Event Registration
- 15. Confidential document: KimbiaInc. 2015 Recent Crowdfunding Events SWARTHMORE COLLEGE RAISED April 4, 2014 $400,000 NOTRE DAME RAISED April 27, 2014 $900,000 UNIVERSITY OF SYDNEY RAISED April 4, 2014 $900,000 BOSTON UNIVERSITY RAISED April 30, 2014 $1,100,000 BOSTON FOUNDATION RAISED $1,100,000 TRINITY COLLEGE RAISED April 29, 2015 $2,000,000 GIVE RICHMOND RAISED September 17-18, 2014 $1,600,000 AMERICAN RED CROSS RAISED June 2, 2015 $2,400,000 SAN ANTONIO FOUNDATION RAISED May 5, 2015 $4,300,000 SARASOTA CF RAISED May 6, 2014 $3,100,000 LANCASTER CF RAISED November 21, 2014 $4,500,000 MIAMI FOUNDATION RAISED November 3, 2014 $5,200,000 UC-BERKLEY RAISED November 20, 2014 $5,300,000 PURDUE UNIVERSITY RAISED April 29, 2015 $13,700,000 PITTSBURGH FOUNDATION RAISED May, 15, 2014 $7,700,000
- 16. Confidential document: KimbiaInc. 2015 Recent Crowdfunding Events MINNEAPOLIS / ST. PAUL RAISED November 12, 2014 $18,200,000 PURDUE UNIVERSITY RAISED April 29, 2015 $13,700,000 DALLAS / FT. WORTH RAISED September 18, 2014 $26,100,000
- 17. Confidential document: KimbiaInc. 2015 Strategies to Maximize Event Success
- 18. Confidential document: KimbiaInc. 2015 1 8 Your Tech Prep List
- 19. Confidential document: KimbiaInc. 2015 Fully Branded & Customizable
- 20. Confidential document: KimbiaInc. 2015 • Integrated FB/Twitter feed • Ability to highlight sponsors • Customized header graphics • Site countdown • Custom homepage language/videos • Search feature to look up affiliates (if needed) Giving Day Platform
- 21. Confidential document: KimbiaInc. 2015 • Your own branded website: Kimbia builds your site, using your logo and branding elements. No IT staff required and donors are not directed off your site. • Secure platform: PCI DSS 2.0 Level 1 Certification, SSAE 16 S0C 1 Type 2 Verified. Deemed compliant after hacker testing by a leading financial institution. • Stable platform: Processed over 200K transactions from 140K donors in a single day with zero downtime. No embarrassment here. Brand Control & Protection
- 22. Confidential document: KimbiaInc. 2015 • Leaderboard sorted by # of gifts and total amount raised • Ability to easily award prizes throughout the day • Donor Receipting • Data Ownership Giving Day Platform
- 23. Confidential document: KimbiaInc. 2015 $ Improved ROI Active: Strong offer for active donors Lapsed: Great reactivation tool for lapsed donors New: 20%+ of responses come from new donors Middle: Many donors upgrade to mid level giving categories Major: Great opportunity to engage major donors for matching funds Corporate: Engagement on multiple levels: event sponsorship, employee giving, matching funds Effective For all Levels of Giving
- 24. Confidential document: KimbiaInc. 2015 Key Ingredients for Giving Day Success • Mobile Optimized Forms • Corporate Sponsorship/ Participation • Pool of Matching Gifts • Celebrity Endorsement • Pre-event Marketing • Social Media Buzz w/ Event Day Focus • Clear Goal • Strong Theme • Transparent Designation Compelling Offer Promotion Mobile Response Incentives
- 25. Confidential document: KimbiaInc. 2015 • Feature real-time results on home page • Leverage social media, youtube, email to amplify results Communicate Results
- 26. Confidential document: KimbiaInc. 2015 Communicate Results
- 27. Confidential document: KimbiaInc. 2015 DEMO 27#KimbiaWebinars @HouGrandOpera @KimbiaInc
- 28. Confidential document: KimbiaInc. 2015 Questions? 28#KimbiaWebinars @HouGrandOpera @KimbiaInc
- 29. Confidential document: KimbiaInc. 2015 Special Offer 29 Special Starter Kit Pricing* to Get You Ready for this #GivingTuesday • Fully-branded giving day site • Real-time status widget, social media integration • Industry-leading, proven secure & stable platform [email protected] m *Offer does not include Kimbia services engagement or complete platform functionality – contact us to learn more about your options.
- 30. Confidential document: KimbiaInc. 2015 Post-Event Checklist 30
- 31. Confidential document: KimbiaInc. 2015 www.kimbia.com [email protected] @miriamkagan #KimbiaWebinars @KimbiaInc 31 Contact Information
Editor's Notes
- #6 Crowdfunding growth is accelerating. Early adopters continue to see double-digit new donor acquisition and double-digit revenue growth. Wouldn’t keep doing them if they weren’t seeing good results year over year.
- #8 Kimbia’s online average gift donation for all crowdfunding events in 2014 was $139.16 Data from Blackbaud’s GivingTuesday Trends Report
- #9 Kimbia’s online average gift donation for all crowdfunding events in 2014 was $139.16 Data from Blackbaud’s GivingTuesday Trends Report
- #10 To help maximize event results, HGO decided to host their inaugural event as a part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lower both the work load and cost of promotion. Kimbia and Social Factor developed the campaign strategy using proven best practices Kimbia designed and executed the content for HGO’s #GivingTuesday site, as well as pre and post-event emails. Average gift source: 2014 Mobile Cause Crowdfunding for Nonprofits report (www.mobilecause.com/crowdfunding-for-nonprofits)
- #19 A platform that is scalable: process large volume of gifts without experiencing downtime, time-outs, etc.
- #30 This year, we are rolling out a new Starter Kit designed to help those of you new to crowdfunding get ready for this year’s event. If you are interested in learning more you can email Kelly and she can get your information to the appropriate sales person. Why talk to sales? While these packages are ideal to get you started, they do offer only a set of features available in the platform and do not include a services engagement that can help you manage your campaign and drive even more success through our best practices. It is best to have a quick discussion with your rep so that we can understand your goals and help you identify the best way to get there.
- #31 This year, we are rolling out a new Starter Kit designed to help those of you new to crowdfunding get ready for this year’s event. If you are interested in learning more you can email Kelly and she can get your information to the appropriate sales person. Why talk to sales? While these packages are ideal to get you started, they do offer only a set of features available in the platform and do not include a services engagement that can help you manage your campaign and drive even more success through our best practices. It is best to have a quick discussion with your rep so that we can understand your goals and help you identify the best way to get there.