Uploaded byMatthew Rathbun
Real Estate Marketing Through Story Telling 101 | Matthew Rathbun
The document outlines a modern approach to marketing and engagement for real estate agents, emphasizing the importance of understanding client experiences and leveraging digital tools. It presents statistics on buyer and seller behaviors, reiterating the shift towards online interactions and marketing strategies. The author, Matthew Rathbun, shares insights on personal branding, effective storytelling, and utilizing various online platforms for better client engagement.
In this document
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Overview of the modern approach to marketing presented by Matthew Rathbun and resources available.
Emphasis on knowing clients, success via investment, and statistics on sellers' preferences and motivations.
Key statistics on homebuyers' online behaviors and timelines for searching before contacting agents.
Focus on essential marketing concepts, enhancing client experience, and authenticity in branding.
Importance of personal bios, updating online profiles, and a shift from traditional to lifestyle branding.
Various digital tools and platforms like NextDoor, Canva, MailChimp, and others for enhancing outreach.
Guidelines for engaging clients, preparation techniques, using CRM systems, and concluding the presentation.
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Real Estate Marketing Through Story Telling 101 | Matthew Rathbun
- 1. Marketing and Engagement AModern Approach RathbunMatthewABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
- 2. Hi, I’m Matthew TheAgentTrainer.com| @MattRathbun I Love Being a… ➡ Husband and Father ➡ Broker ➡ Seasoned Bohemian ➡ Disrupter ➡ Apple Fanatic
- 3. TheAgentTrainer .com/Marketing101 Resources |SlideDeck | Videos | Tools
- 4. Let’s start off bywhat this program isn’t…
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- 13. Where Did TheyCome From? 42%Known or Referred 24%Previously Used Agent 4%Agent Website 4%Agent Initiated Contact4%Agent Referral 3%Open House
- 14. 33%Sellers Will ReferTheir Agent to more than 3 people
- 15. Who Are ThesePeople? Reasons For Selling 16% Too Small 14% Job Relo 13% Near Friends 10% Neighborhood 10% family Change 8%FSBO 9Years Average Tenure 54Average Age 3%Open House
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- 17. 96%of homebuyers usethe internet as part of the search process 49%of homebuyers found the home they bought online 64%searched on mobile device 76%drove by home they found online as the first step 46%online inquires actually buy
- 18. 12weeks of activesearching online before buying 3 weeks of active searching before contacting agent 51weeks from first online inquiry until becoming serious about looking for a home
- 19. The Basics ofMarketing
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- 23. The Experience You offerhas to be better than the one they’ve had...
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- 28. Your Bio Lorem Ipsumis simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. • You're not an professional athlete, don’t write in the third person. • Tell a client your story, as well as theirs. • Long Version • Short Version • Twitter Version • Save as a document • Refresh once per year. MatthewRathbun.com/matthew_rathbun
- 30. Profile Photos |Avatars
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- 32. Year Book vs.LifeStyle
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- 48. •Create/Update Profile •Free Webinar’s •WordpressPlugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site zillow.com/Agents
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- 63. Create Your Plan AndThen Work Your Plan
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- 68. try to do itall…. Don’t
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- 78. • Google House •Google Client • Social Sites • HomeTrackr.com • Prior Listings • Tax Records • Zillow • Predictive Models Pre-Meeting Research
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